How Digital Signage Helps Retailers Promote Their Products

More customers these days have become tech-savvy due to the availability and popularity of smartphones and tablets. Hence, they want access to information, products, deals, and opinions or reviews as soon as they demand it, whether they are shopping offline or online. For this reason, digital signage is one of the best technologies that have graced retailers with a better option to promote their products and enhance the shopping experience of their customers. Through digital signage, retailers can deliver multi-channel, intuitive, interactive, and multi-touch experiences that their customers can interact with using touchscreen gestures, smart phones, and external input devices. The following are some of ways that digital signage can help retailers promote their products effectively:

Create interactive displays – Digital signage can serve as a retailer’s virtual aisle of products or a virtual catalog that can provide customers with easier access to what they have offer. Retailers can use interactive displays to delivery social recommendations, product information, and news on the products that are currently in demand. When customers can interact with the display, they are more likely to pay attention and be interested in it, creating an opportunity for a retailer to effectively share or deliver a promotional message.

Create highly targeted content - Content can be tailored to a specific target audience that is likely to visit on a particular time of the day. Likewise, content can be modified to attributes like geographical location, season, and customer demographics.

Increase sales and promote brand awareness – Digital signage can work together with a retailer’s existing merchandising and marketing strategies to enhance the customers’ shopping experience, boost sales, and encourage brand loyalty. It may help influence what customers buy, while making sure that they have the relevant information on the product.

Directly reach out to customers – Interactive digital signage can enhance the way retailers reach out to their audiences in a cost-effective manner. Some digital signage platforms come with analytics that can help retailers collect and measure data, which may be useful in further enhancing the shopping experience of more customers in the future.

Have an Amazing Digital Experience with Interactive Presentation Software

Making presentations is an art. It lets you be creative as possible and find ways to create a masterpiece that can easily attract your target audience and keep their attention on it for a long time. Using an interactive presentation software solution can help you achieve that, while ensuring an amazing digital experience for you and your viewers. An interactive presentation software package lets you go beyond traditional slideshow presentations and static slides. It lets you create, launch, and measure interactive digital experiences and highly functional applications and interact with them using an external input device, multi-touch display, or a mobile device. Moreover, you can use your own content and data without changing a thing, including their file types.

An interactive presentation software solution can help you save time and deploy digital experiences quickly. Use an existing template or sample as the basis for your layout and creations, or start from scratch. Either way, you are using a modern platform—a composer that lets you see exactly what your presentations will look like on an actual screen where you intend to present it. You can add your own content like documents, audio files, videos, and images by dragging and dropping them from the content library or file explorer. The software extensively supports many other file types, so you can easily include 3D models, YouTube videos, audio and sound clips, Flash animation, Excel files, Adobe Photoshop or Reader files, and Microsoft Bing maps.

Interactivity is already built into the software, so there is no need to code it. This makes an interactive presentation software package handy, even if you lack coding or programming expertise or experience. All graphic content can automatically be responsive to touchscreen gestures like pinch, swipe, and tap. That way, you can be sure that your content is instantly fully interactive. A leading interactive presentation software solution lets you connect your data or store it in the cloud for real-time access and a more personalized experience.

Digital Signage Companies – Significance of Finding the Best among All

Advertising and promotions have become more challenging due to the tough competition among many different companies in any industry. Working with the right digital signage companies should help your business stand out and get ahead of the competition, but it requires significant investment on your part if you want to hire only the best. There are many different reasons for choosing to work with a digital signage company, and these include avoiding the guesswork when creating creative and high-end digital content. In fact, the best companies will provide a wide variety of services, from creating the sign to installing it. They use the right software to create, customize, and deploy digital signage, too.

Digital signage does not come cheap. You often have to invest in the right equipment where your content will be shown. Some of the best digital signage companies offer cost-effective and comprehensive solutions that can help you save money in the long run. The upfront costs may be high, but the right equipment should last long and help reduce your advertising budget for a long time, especially if it provides the option to deploy and update ads remotely. Digital signage should allow you to create interactive multi-touch experiences for any audience.

Finding the best digital signage companies may be as challenging as trying to be creative in your advertisements and promotional messages, but if you are looking to save time, effort, and money, and you have your own team of experts, you may want to consider investing in an interactive digital signage software instead. The software provides total freedom, so you can create any digital sign that can easily attract your target audience by letting them interact with your content through multi-touch gestures, mobile devices, and RFID/NFC tag readers. Some of the best digital signage companies offer solutions that eliminate the need to learn programming language or code. Instead, you simply drag and drop your content to your experiences for more control over what you want to show.

Benefits of Digital Signage for Hospitality Industry

Advertising, marketing, and promotions may be some of the main reasons why digital signage exists, but with the right software, you can create and customize any form of digital interactive and multi-touch experiences for any industry. The hospitality industry is one of those that have been assisted by digital signage solutions to improve the way services are delivered while ensuring comfort and convenience to guests. Digital signage for the hospitality industry enables access to important and relevant information on a timely basis to improve the overall experience of every guest. Likewise, it can help the management engage its customers while making sure that the most crucial aspects of the brand are involved. Here are more ways that digital signage can help the hospitality industry:

Easily share offerings and new information on amenities to guests - Digital signage can make it easier to inform guests about check-in or check-out times, amenities that may interest them, restaurant hours, and other important facts they should know. It can be used to tell guests about special offers and promos and encourage them to try new experiences in the hotel, too. Modern software for creating digital signage can help you make targeted messages that can be presented to guests in real-time.

Assist guests in finding their way – Digital signage can help guests find their way around the hotel. Use it to provide interactive maps, but make sure that your screens are strategically placed at places where guests are likely to go to ask for directions, such as elevator banks, entrances, and lobbies. Wayfinding through digital signage may be helpful in drawing visitors to other parts of the hotel like casinos, spas, restaurants, cafés, shops, and bars, too.

Control your digital and interactive experiences remotely – Modern digital interactive signage solutions come with the option to let you manage and update your signs no matter where you are. This makes digital signage useful if you have multiple hotel branches. Digital experiences can be stored in the cloud, too, so you can easily launch or access them from anywhere.

3 Tips on Selecting the Best Software for Creating Presentations

Going digital for presentations is not merely a trend. As long as people are using smartphones and tablets—and seeking better and more convenient ways to access data—interactive digital presentations will always captivate any target audience. However, you need to make sure that you are using only the best software for creating presentations if you want to create impressive, entertaining, enthralling, and memorable presentations for any audience. Follow these three tips to select the best software for creating presentations:

Make sure it is easy to use – Choose software that will make it easier to create presentations. It should let you start from scratch or refer to samples or templates that you can tweak, so you do not have to be restricted to what traditional templates have to offer. Make sure the software has a modern platform that lets you drag and drop any content without changing the file type.

Look for a versatile software – Consider software that lets you link your user interface to any external data, so you can extend your design to have any object found among the internet of things and business logic. The software should let you link your user experiences to a back office system and view data in real-time, too. Moreover, make sure that the software lets you publish, share, and play digital interactive experiences in one click or through a simple URL. Likewise, it should let you control your experiences remotely.

Consider a software solution with analytics and measurement tools - Make sure the software does not merely let you create and deploy interactive digital experiences. Look for one that comes with built-in analytics that lets you determine what your target audience prefers through what they touch or interact with. This way, you can easily collect, define, and acquire data from every interactive digital experience for data warehousing, marketing, and analytics. Some of the best software for creating presentations can capture any event and information like location, the ID of a beacon or RFID/NFC reader, weather, and time.