Wednesday 19 April 2017

Interactive Presentation Tool - A New Way to Capture Viewers Imagination

Anytime somebody—whether he/she be a business leader, teacher, or a hopeful entrepreneur—pulls out some slides to present, typical behavioral patterns from audiences can be observed. While the first few minutes of the discussion may be met with genuine enthusiasm and 100 percent attention and commitment, you can almost always expect the eagerness to drift away come the 10- to 15-minute mark. This is when minds begin to wander, eyes become heavy, and the itch to stand up for a bathroom/cigarette/coffee break becomes too much to ignore. While these scenarios are but typical during presentations, they don’t have to be an accepted fact—at least not anymore—thanks to newer and better ways to capture audience’s imagination and keep them engaged past the 15-minute mark of your presentation. Interactive presentation tools are now widely available, breathing new life to classroom discussions and boardroom presentations.

A disconnected audience can be remedied by creating presentations that capture interest and engage viewers through interactivity. Instead of forcing audiences to sit through several slides of pure boredom, interactive presentation tools allow for audience participation and interaction, giving them an enriched listening and learning experience. Whilst traditional business presentations force feed audiences text-heavy slides and charts, interactive business presentation tools enable the creation of more exciting, visually appealing and highly effective presentations that are not only attention-grabbing, but are actually useful in making information more digestible.

Audiences nowadays look for enriching experiences and interactive presentation tools enable these kinds of presentations. The best interactive presentation software make use of different kinds of visual and auditory elements, animated content, visual mind maps, and many other kinds of interactive elements that allow for a completely new, dynamic, and enriching experience that allow for better engagement and more effective relay of information across an audience, regardless of the setting.

The Way Forward with Touch Screen Digital Signage in Real Estate

Digital signs are popping up all over retail spaces, commercial establishments, hotel lobbies, and even schools and local government buildings. They are fast taking the place of static signs and displays that used to litter these establishments, and for good reason. Digital signs are incredible tools of communication anywhere that marketing messages and public information need to be conveyed effectively and quickly. The real estate industry is benefiting immensely from the flexibility and dynamic capabilities of touch screen digital signage and here are major reasons why:

Digital signs improve customer engagement – old fashioned signs simply cannot capture the same emotive effect that digital signs have on viewers. By combining visual and auditory stimuli, digital signs are able to create a powerful attraction even on casual viewers.

Digital signs can be used for immersive 3D walkthroughs – perhaps among the most significant benefits of digital signage in the world of real estate is their ability to showcase different kinds of media. Real estate agents can easily take clients on an immersive, 3-dimensional tour of a particular space, allowing them to explain various selling points of properties more effectively than a mere static photograph. While these virtual tours can’t replace the experience of a physical walkthrough entirely, they are good alternatives that save a great deal of valuable time for both the agent and their client.

Digital signs work round the clock—digital signs, much like traditional billboards can work as 24/7 advertisements that keep you in business even outside of business hours. They have the ability to influence call to action, even in the absence of your agents, enhancing your potential to convert clients round the clock. This kind of versatility and flexibility make digital signs hard to beat by traditional static mediums, and most any type of marketing implements that real estate businesses used to employ.

Use Digital Signage Software to Bring Change in the Field of Digital Advertising

The world of digital advertising has been forever changed with the arrival of digital display technology. Now that digital signage is more ubiquitous than ever, business marketers are clamoring to get their hands on the technology. Static signs are becoming less and less prominent as digital signs take over retail establishments, commercial areas, and many other public spaces. Below are some of the greatest changes that digital signs bring to the world of digital advertising:

More cost-efficient advertising – Digital signs, although substantially costlier during the initial stage of implementation, can prove to be a cost-effective alternative to traditional print advertisement especially when you look at future projections. It is also a lot easier to calculate the ROI you will generate by simply looking at the amount of print and traditional advertisements you normally produce over a particular period of time and comparing it to the running costs of your digital equipment and the enhanced engagement it creates.

Easier to manage – Updating and managing multiple screens is a lot simpler and easier with digital signage solutions. Because digital technology makes it possible to contain all resources in a central location, managing marketing messages and scheduling the release of each campaign is a lot easier with digital signs, whether you need to broadcast to a few units or several kiosks within a building or within a network of buildings. Digital signs also have the capability to broadcast not just static images but moving pictures and interactive presentations, which create better user engagement.

More environmentally-conscious – Traditional marketing schemes are quite wasteful, considering the amount of resources that go into their production. Not only do they use up resources, they also create a good amount of waste after the fact, which is why more and more businesses are switching to paperless, digital signage solutions within their establishments.