Digital Signage Application – The Most Effective Solution for Any Business to Endorse a Product

It can be challenging to promote a product, whether it has a lot of competition or it is the first of its kind. The challenge is to find a way to encourage your target customers that your product is better and that they need it—and then ultimately drive them to buy it. A digital signage application can be a valuable tool for product endorsements because it lets you create engaging and memorable digital content that your customers can interact with using multi-touch displays, mobile devices, connected objects among the Internet of Things, and RFID/NFC tag readers.

Digital signage can be more effective in helping you endorse your product, as more customers are becoming more exposed to digital content in their daily lives through their smartphones and tablets. They have become savvy shoppers who are comfortable with technology, too. Hence, using a digital signage application, you can create compelling and high-quality in-store experiences for them through your interactive digital signs. With this technology, you can thoroughly engage shoppers in a more intimate way that enhances their receptiveness to your promotional message, all while entertaining them.

You can use the digital signage application to create content that promotes loyalty programs, special offers, and discounts. Product demos can be deployed through digital content, too. This way, you do not have to assign an actual person to demonstrate how the product works, and you do not have to tell your sales team to be pushy in promoting your product, as this approach can turn off many customers.

One of the best digital signage applications lets you use your own content, layout, and data, all of which you can drag and drop into your storyboard via an editor. This way, you do not have to worry about coding or outsourcing the job to a professional developer. You can keep the task in-house to save money and time, and use your existing touchscreens and digital monitors to display your unique and engaging content.

Digital Display Software – How Should A Business Use Them as An Advanced Marketing Tool?

Touchscreens have become widely used due to the popularity of digital devices like smartphones and tablets, and this is not merely a trend. In fact, touchscreens are here to stay as long as people find them convenient and ideal for their lifestyles. In that case, you will need to adjust and make sure your business can appeal to customers who are becoming increasingly tech-savvy. To do that, you should consider investing in high-end digital displays for your promotions and marketing. Consider using software that enables you to create, deploy, and measure your own interactive digital content without writing any code. With the right digital display software, you can improve the way your promotional message is perceived and treated by your target audience.

There are many ways your business can use digital display software to enhance your marketing campaign. The extensive content support lets you include your existing content, including YouTube videos, audio clips, and 3D models without changing a thing. This way, you can keep your brand and content consistent throughout your interactive presentation to help with your branding efforts. The software lets you target any screen size or you can customize your own dimensions to match your screen.

Once your digital displays are launched, you will need to know which types of content are getting more responses. The best thing about interactive content is that it can easily let you know what your customers like through what they touch. Digital display software comes with data tracking capabilities to determine and collect data, and send that data from your digital experiences to you for analytics, data warehousing, and marketing. All actions performed by your target audience are logged, including the items they select, the videos they played, and the scenes they visited. The software could even capture IDs from a beacon or RFID/NFC readers, as well as location info and weather.

Creative Presentation Software Makes Learning Easy and Broadens Business Prospects

Digital presentations may make you look good in the eyes of your clients and business prospects, but they can be costly if you constantly have to outsource their creation. This is where creative presentation software can help. Be sure to choose an easy-to-use platform that lets you create your own interactive digital content without writing a line of code. The software itself should be versatile for a range of purposes, whether you are trying to impress business prospects or sharing information about your products and services to prospective clients. It should let you create and deploy interactive digital signs, promotional content, and learning materials for your business without the cost.

Branding is crucial as you broaden your business prospects and showcase your business to clients. Creative presentation software keeps your brand consistent throughout your content as it lets you drag and drop your own images, documents, videos, and audio clips to your storyboard without changing a thing. Likewise, it lets you save time and effort by not converting each of your files into supported formats. The best digital signage software has extensive content support that can let you use other content types, like YouTube videos, 3D models, maps, and Flash animation.

The size of your existing touchscreens and monitors should not matter when you use the right presentation software. Advanced digital signage software allows you to target any type and size of screen, including multi-screen display walls, full HD PC monitors, and tablets, or you can create your own dimensions to suit your deployment needs. Hence, you can easily create content for any purpose, such as for exhibits and trade shows, training, and promotion. Your target audience will be impressed with the digital content you are showing them, and you can be sure that you can engage them thoroughly by showing them interactive, memorable, and tech-savvy content.

Interactive Presentation Tool - A New Way to Capture Viewers Imagination

Anytime somebody—whether he/she be a business leader, teacher, or a hopeful entrepreneur—pulls out some slides to present, typical behavioral patterns from audiences can be observed. While the first few minutes of the discussion may be met with genuine enthusiasm and 100 percent attention and commitment, you can almost always expect the eagerness to drift away come the 10- to 15-minute mark. This is when minds begin to wander, eyes become heavy, and the itch to stand up for a bathroom/cigarette/coffee break becomes too much to ignore. While these scenarios are but typical during presentations, they don’t have to be an accepted fact—at least not anymore—thanks to newer and better ways to capture audience’s imagination and keep them engaged past the 15-minute mark of your presentation. Interactive presentation tools are now widely available, breathing new life to classroom discussions and boardroom presentations.

A disconnected audience can be remedied by creating presentations that capture interest and engage viewers through interactivity. Instead of forcing audiences to sit through several slides of pure boredom, interactive presentation tools allow for audience participation and interaction, giving them an enriched listening and learning experience. Whilst traditional business presentations force feed audiences text-heavy slides and charts, interactive business presentation tools enable the creation of more exciting, visually appealing and highly effective presentations that are not only attention-grabbing, but are actually useful in making information more digestible.

Audiences nowadays look for enriching experiences and interactive presentation tools enable these kinds of presentations. The best interactive presentation software make use of different kinds of visual and auditory elements, animated content, visual mind maps, and many other kinds of interactive elements that allow for a completely new, dynamic, and enriching experience that allow for better engagement and more effective relay of information across an audience, regardless of the setting.

The Way Forward with Touch Screen Digital Signage in Real Estate

Digital signs are popping up all over retail spaces, commercial establishments, hotel lobbies, and even schools and local government buildings. They are fast taking the place of static signs and displays that used to litter these establishments, and for good reason. Digital signs are incredible tools of communication anywhere that marketing messages and public information need to be conveyed effectively and quickly. The real estate industry is benefiting immensely from the flexibility and dynamic capabilities of touch screen digital signage and here are major reasons why:

Digital signs improve customer engagement – old fashioned signs simply cannot capture the same emotive effect that digital signs have on viewers. By combining visual and auditory stimuli, digital signs are able to create a powerful attraction even on casual viewers.

Digital signs can be used for immersive 3D walkthroughs – perhaps among the most significant benefits of digital signage in the world of real estate is their ability to showcase different kinds of media. Real estate agents can easily take clients on an immersive, 3-dimensional tour of a particular space, allowing them to explain various selling points of properties more effectively than a mere static photograph. While these virtual tours can’t replace the experience of a physical walkthrough entirely, they are good alternatives that save a great deal of valuable time for both the agent and their client.

Digital signs work round the clock—digital signs, much like traditional billboards can work as 24/7 advertisements that keep you in business even outside of business hours. They have the ability to influence call to action, even in the absence of your agents, enhancing your potential to convert clients round the clock. This kind of versatility and flexibility make digital signs hard to beat by traditional static mediums, and most any type of marketing implements that real estate businesses used to employ.

Use Digital Signage Software to Bring Change in the Field of Digital Advertising

The world of digital advertising has been forever changed with the arrival of digital display technology. Now that digital signage is more ubiquitous than ever, business marketers are clamoring to get their hands on the technology. Static signs are becoming less and less prominent as digital signs take over retail establishments, commercial areas, and many other public spaces. Below are some of the greatest changes that digital signs bring to the world of digital advertising:

More cost-efficient advertising – Digital signs, although substantially costlier during the initial stage of implementation, can prove to be a cost-effective alternative to traditional print advertisement especially when you look at future projections. It is also a lot easier to calculate the ROI you will generate by simply looking at the amount of print and traditional advertisements you normally produce over a particular period of time and comparing it to the running costs of your digital equipment and the enhanced engagement it creates.

Easier to manage – Updating and managing multiple screens is a lot simpler and easier with digital signage solutions. Because digital technology makes it possible to contain all resources in a central location, managing marketing messages and scheduling the release of each campaign is a lot easier with digital signs, whether you need to broadcast to a few units or several kiosks within a building or within a network of buildings. Digital signs also have the capability to broadcast not just static images but moving pictures and interactive presentations, which create better user engagement.

More environmentally-conscious – Traditional marketing schemes are quite wasteful, considering the amount of resources that go into their production. Not only do they use up resources, they also create a good amount of waste after the fact, which is why more and more businesses are switching to paperless, digital signage solutions within their establishments.

Digital Signage Solutions in Retail Gives Effectual Boost to Produce Sales

Complex and high-end digital signage used to be accessible only to large and successful retailers, and small and medium businesses typically had to settle with traditional promotional media (like posters and brochures). The development of digital signage software changed that. These days, it is already possible for every business, regardless of type and size, to have a cost-effective digital signage solution that can help boost their sales. Moreover, technologies and devices that are used to play and display digital signage have become reasonably priced for retailers, too. Hence, there is no excuse not to utilize digital signage solutions to capture the attention of your target market.

Digital signage can provide your business a way to show your products, services, and promotions in a more creative and enticing way. Solutions can reinforce your brand and keep it in your customers’ minds. Digital signage screens can effectively advertise your business, especially if they encourage your audience to interact with your content. Digital signage software lets you create, deploy, and measure interactive digital experiences and interact with them using multi-touch displays, external input devices, and objects among the Internet of Things.

Retail digital signage can improve the customer experience. Use digital signage solutions to establish interactive touchscreen kiosks to empower your customers with self-service platforms or interactive catalogs. That way, you can keep your customers interested instead of having salespeople following them everywhere in the store, an approach that can easily drive some customers away. Digital signage solutions may subconsciously direct customers to certain products and promos more effectively, too. With that in mind, you can consider offering special promotions through digital signage, and make your customer interact with your content to become qualified or to get them.

High-end digital signage solutions can help retailers with customer analytics. Advanced digital signage software comes with measurement tools that can collect information about your customers by taking note of what they touch and choose on your interactive digital signage. Enterprise-class data tracking defines, collects, and sends data from your interactive experiences to you for analytics, data warehousing, or marketing.

Digital Signage in Trade Show – The Super-Efficient Advertising Medium for a Technologically Advanced World

Technology helped advance the way we display and present our goods and services to our target audience through digital signage. In trade shows, digital signage can be helpful in effectively capturing the attention of your target audience and keep them interested in what you have to say and show to them. Effective digital signage solutions abide by the standard rules in advertising, and they excel in them, too, since they are easily noticeable and capable of making people pay attention. Unlike traditional slide shows, digital signage can include touchscreens, interactive content, and animated promotional material that can make people interested and keep them engaged in your booth.

Interactive digital signage in trade shows can include your own content without making you change a thing. This way, you are able to showcase your brand in your promotional content, and the technology becomes an efficient advertising medium. When used with advanced digital signage software, you can create and deploy your own digital signs for a trade show, customize them, and have your audience interact with them using multi-touch displays, mobile devices, IoT devices, and external input devices.

Digital signage in a trade show will thrill your target audience and intimidate your competition using engaging, modern, and memorable multi-touch interactive experiences. It lets you stand out and improve your chances of generating more leads as it pulls in a crowd and entertains. Cutting edge digital presentations can easily be measured for efficacy with built-in analytics and data tracking capabilities. Hence, you can easily determine what your audience likes and build on that in real-time.

Software for creating digital signage helps keep overhead costs down. You do not have to learn coding to use it and create engaging and rich multi-touch digital experiences, and it is easy to master. The software lets you create digital signage that will display all your content, incorporate touch and interactivity, and make your trade show booth more memorable. It lets you add live social media feeds and capture visitor information, too.

Corporate Presentation Software Is Changing the Way Companies Do Business

Corporate presentations tend to be boring and lengthy. The challenge is to make them creative, entertaining, fun, and capable of retaining the attention of your audience. They used to be done solely with slides, whether through a traditional projector or via PowerPoint presentations. But these days, you have the option to use corporate presentation software and change the way your colleagues and bosses look forward to meetings. High-end corporate presentation software lets you create engaging and rich interactive experiences, even if you are not an expert in coding or graphic design. By using that, you can easily create visually appealing, effective, and memorable interactive digital presentations that will impress your audience and keep them interested in what you have to show and share.

The best corporate presentation software provides a constraint-free environment for working on your content from scratch. If you are having problems thinking of a concept, the software lets you use samples and templates for inspiration or as a starting point. You can easily tweak the templates to incorporate your ideas and the story that comes to mind as you go along. The software comes with a modern platform that provides a ‘what you see is what you get’ experience. Hence, you can already determine how your presentation will look like on the screen during run time, right in the composer.

Developers of high-end corporate presentation software understand how branding is important to your business, and that is why they developed the software to let you add your content easily from the content library or drag and drop images, videos, audio files, and documents from the file explorer. The software lets you target any screen regardless of size, so you can easily optimize your interactive presentation for any monitor, tablet, or full HD screen.

The best corporate presentation software automatically encodes interactivity to your content, so your presentation is instantly responsive to basic touch screen gestures, or you can add more. Likewise, it lets you interact with your content via mobile devices and external input devices. This way, you can encourage your audience to participate and pay more attention to your proposals and reports.

How A Museum Can Benefit from Interactive Digital Signage

You cannot change history, but you can always change the way you deliver information—and one of the best ways to do that is by upgrading to interactive digital signage. With interactive and digital screens, you can deploy fun and entertaining experiences for your museum, even without the knowledge of coding or programming. There are many ways that a museum can benefit from interactive digital signage, and the benefits have something to do with keeping the work in-house, minimizing the need to spend on outsourcing, and reducing the risk of not meeting deadlines. By working in-house, you eliminate the costs associated with software development by creating engaging content by yourself using your own files.

Interactive digital signage is an engaging and dynamic way to keep the attention of your visitors. The popularity of touchscreen devices has helped visitors become more tech-savvy, so they are not afraid to interact with digital screens to find information. This way, interactive digital signage enhances the visitor experience in your museum. At the same time, you can make your visitors feel more involved in your exhibit when they can interact with it through the interactive digital content on touchscreens.

Touch gestures are not the only ways your visitors can interact with interactive digital signage. You can program the display to change or move when visitors interact with them using their mobile devices, RFID/NFC tag readers, and other connected objects among the Internet of Things.  Interactive digital signage is versatile and can be deployed on most advanced screens, like Android tablets, touchscreen monitors, and the iPad. Hence, you should be able to choose the right devices that fit your budget and your museum’s needs.

By integrating interactive digital displays into your museum, you can easily promote or deliver information to your visitors. Their versatility allows you to cater to any type of visitor, whether they prefer to explore the museums on their own, in a group, or they prefer one-on-one interaction with the display.

Discover the Benefits of Digital Signage Software in Real Estate

Real estate websites have made it more challenging for traditional agents to make a sale. To stay competitive, real estate agents must consider adopting digital platforms that can let them showcase the properties they represent in a fun and engaging way. These platforms include touchscreen devices, multi-touch screens, and the use of digital signage software. There are many ways that digital signage software can help real estate agents boost their efficiency and increase their sales. Here are some of the benefits:

•    Create engaging and enticing content that can attract customers – Static signs can easily be ignored, but colorful and animated elements in a digital signage can easily capture the attention of target customers. Digital signage software lets real estate agents combine audio and visual stimuli to entice the viewer to follow-through, even when the message is as simple as ‘visit our website’ or ‘call us’. Once engaged, the viewer is more likely to pay attention to what the sign is saying and recall the message.

•    Provide a full view of the houses – Real estate agents can eliminate the need to fumble through actual blueprints and pictures of houses when all the relevant images are included in a digital presentation. Digital signage software can incorporate 3D graphics and walkthroughs to give prospective buyers a better look and feel of the property. This way, real estate agents can save time and effort, while making sure that they are presenting the property in an engaging and entertaining way.

•    Update content in real-time, even remotely – Digital signage software lets real estate agents update their data remotely and store their content in the cloud. Using digital signage, information about the property can be made available 24/7, even after office hours. This way, agents can increase their exposure rates and leads.

•    Versatile – Real estate agents can use digital signage software to create development profiles and interactive listings that are always up-to-date

Digital Signage for Sales – Optimize the Effectiveness of the Technology

Posters, brochures, and fliers may work for your sales teams, but you can do better by incorporating digital signage into your sales tactics. This way, you can promote your product or services in a more attractive and engaging way. A well-made and strategically placed static promotional medium may take you far, but digital signage is still king if you want to get ahead of your competition. With digital signage, you can create dynamic and interactive displays that can easily attract your target audience. At the same time, it shows that your business is tech-savvy, which may increase its appeal to a specific type of audience that is used to digital and touchscreen devices.

Digital signage for sales may help increase the productivity and efficiency of your sales teams. Some solutions enable you to store and deploy your content remotely from the cloud, giving you the option to update or change your information in real-time. When you use digital signage with the right software, you can incorporate interactivity to your sales pitches and presentations, even if you lack coding experience or expertise. Sales pitches can be more effective when they can encourage your audience to interact with them using multi-touch displays and mobile devices. High-end digital signage uses HTML5, so your interactive presentations and sales pitches should be future proof.

Sales pitch presentations can take different formats and forms, and you could spend a lot of time, money, and effort trying to make them convincing and engaging. Digital signage for sales can ease that burden with its versatility across many different applications, like trade show kiosks and for training new sales staff. With digital signage, you can optimize the effectiveness of technology and use it to create a better way to showcase your products and services, or share information on your company, with analytics to help you realize which parts of your content are highly preferred by your target audience.

Digital Signage for Corporate Industry – Take Your Presentations to the Next Level

If you are still using the usual (and outdated) PowerPoint slides or static visual aids, you may want to take your presentations to the next level by using digital signage. Not just for advertising and promotion, digital signage is a versatile tool you can use to make a better impression on your target audience and deliver information in a more engaging and entertaining way during corporate presentations. The versatility of digital signage for the corporate industry goes beyond the boardroom, as it can be used in trade shows, training programs, communications, and by sales teams, too.

Digital signage has become more useful for the corporate industry due to platforms that enable users to build and deploy interactive digital experiences, even without programming knowledge. This way, presentations can improve when they have animated and colorful content, and appropriate audio and video, all of which can be launched and triggered using mobile devices, touchscreens, external input devices, and IoT devices. With extensive content support, you can use your own content and data, including Flash animation and YouTube videos, Microsoft Bing maps, 3D models, and PDF files without changing their file type. As soon as you have dragged and dropped your files into your presentation, they are already interactive and responsive to common touchscreen gestures, like pinch, swipe, and tap.

Using digital signage, you can keep your audience’s attention and encourage them to participate in discussions. Use it to make impressive and effective sales pitches to your bosses, analysts, and investors, or use it to present data well during new hire training and employee meetings. This way, you can easily wow your audience and make sure they will not be bored, even after 15 or 20 minutes of sitting in your meeting.

Advantages of Using Digital Signage for Samsung SSP

Samsung SSP (Smart Signage Platform) is an open-source proprietary all-in-one solution in Samsung’s SMART signage. It may be just what you need to minimize the use of additional devices to play digital media and connect with the server. Samsung introduced SSP in 2013, and it revolutionized the use of device management platforms and no-PC content for digital signage. This way, digital signage is easier to manage and more reliable and flexible in empowering users to make higher-quality, engaging content.

As an all-in-one platform, Samsung SSP has become an ideal alternative to external media players with SOC-based app launchers. All you need is this robust platform that provides the freedom and power to build and deploy attractive and highly functional applications for any audience on your Samsung displays. Samsung SSP provides an integrated and simplified media player that is versatile for any purpose, such as sales, corporate presentations, advertising and promotion, education, and museums. This convenience enables any user, like cloud content service providers, to create their own applications and host them on exclusive web servers.

Samsung SSP provides a URL for server access and to let users download apps from the homepage once the device has booted. A cloud service can be set on the digital sign, so content can be played and streamed directly from the cloud over a wireless or wired network. Samsung SSP is customizable, so it is easy to scale to the needs of every business or organization. The latest solution is the fourth-generation SSSP that is powered by Tizen, which leveraged the changing multimedia experience and hardware management for Samsung’s dedicated CMS (content management service) partners via cloud technology. With new developer tools, partners may facilitate the testing and development of new solutions.

Digital signage using Samsung SSP is a fresh and vibrant take on providing your target audience with rich and engaging digital interactive experiences. To make the most of the technology, consider using a high-end digital signage software that can let you make those digital interactive experiences by yourself without coding.

Impress Your Audience with Interactive Corporate Presentations

A boring presentation won’t only make your audience lose interest—it can also cause you to lose a sale, get bypassed for a promotion, or even ruin your career or business. If you are still delivering your presentations in a dry and disengaging manner using old-fashioned slides on PowerPoint, it’s time for a change. Consider switching to interactive corporate presentations to impress your audience.

Easy to use software solutions are now available to enables audience interaction. These solutions can infuse your corporate presentation with interesting visual aids that enrich the topic you are talking about. The best interactive corporate presentation software can help you capture and hold the attention of everyone in the room. Present your date in an animated and exciting way. Incorporate short videos, images, Flash, and even real-time feeds if you wish. Use visual stimulation and interactivity to turn otherwise boring slides into dynamic user experiences.

Thanks to interactive presentation software, it’s now possible to share what is on your screen with laptops, tablets, and even mobile phones that members of your audience are using. They then have the freedom to filter out what isn’t relevant to them and focus on points of interest. What’s more, you can upload your interactive corporate presentations on your cloud server if you wish. This means that virtual audiences can access them, too.

When you start using interactive corporate presentations, you are essentially giving your audience a hands-on experience with the topic you are discussing. You can target their multiple senses, which encourages engagement and deeper involvement. Interactive corporate presentations can even allow your audience to bookmark what interests them and revert to it whenever they want. This ultimately improves retention and comprehension.

Here’s the bottom line: Interactive presentations are not the future—they are the NOW. From training to education, entertainment, and marketing, interactivity is the new norm. If you’re serious about creating lasting impressions with your audience, it’s time to look into interactive corporate presentation software.

Interactive Presentation Tool to Have Amazing Digital Experience

To people with no coding background, creating an interactive presentation can seem like an impossible feat. Are you one of them? Worry not because you can now use an interactive presentation tool that requires absolutely no codes. In fact, creating a presentation can be as easy as loading a template, tweaking it to your requirements, and dragging and dropping elements that you want to include. The best interactive digital presentation tools are engineered for novice users. Anyone with basic computing skills can create impressive and professional looking digital experiences with interactive capabilities.

Be sure to choose an interactive presentation software tool that has powerful features for creating dynamic digital experiences in a matter of minutes. The best ones have user-friendly ‘composers’ that allow you to incorporate your existing content without having to change their formats. You can build and deploy your interactive presentation without ever having to write a single line of code. You can even control deployments remotely via handheld devices.

The best interactive presentation tools take the complexities out of building dynamic digital presentations. They use a no-code paradigm, so you can create exactly what you envision even if you have zero programming knowledge. They also support content freedom, so you can use just about any file you want to use—including pictures, documents, videos, and other files to enhance your presentation and ensure branding continuity. These interactive presentation tools also have dynamic components including maps and web browsers for seamless access and display of external design work as well as external information. They allow you to access APO data sources, thereby helping fast deployment of interactive interfaces and products to your current business components. What’s more, they give you full control of appearance and geometry so that you can enjoy creative freedom without being restricted by templates.

Interactive learning tools have certainly changed the classroom experience, and these tools run on digital signage software. Many schools are now starting to combine traditional teaching approaches with new digital signage technologies to transform their classrooms into engaging environments. Educators, school administrators, and teachers don’t even need to have coding skills to create interactive learning tools, thanks to user-friendly, no-code digital signage software. Even if you don’t have design and programming know how, you can build entertaining and interactive presentations for your students and help increase their engagement and retention rates.

Today’s students are constantly exposed to digital devices such as tablets, smartphones, laptops, and smartwatches. They naturally gravitate to digital tools in seeking knowledge. This is why the most advanced classrooms in the world now use digital signage software to create interactive learning experiences. Touchscreens have become commonplace and have taken over traditional learning tools such as overhead projectors and blackboards, in some cases. From Harvard to Penn State to McGill University and all the way to London Business School, digital signage software is now used by the most respected educational institutions around the world. This technology is also increasingly adapted in elementary and high school settings. Statistics indicate that students are likelier to remember what they learn inside the classroom if they are highly engaged.

For your convenience, choose digital signage software that allows you to simply drag and drop your own content (images, documents, videos, etc.) into a user-friendly composer, and then deploy your presentations using built-in players on any device available on campus. The digital signage software should allow you to build presentations complete with game widgets, puzzles, and quizzes and control everything from a mobile device. Some of the best digital signage software solutions even let you share your work with your students so that they can access it later on, or with other teachers who might also want to use it for their classrooms.

Digital signage offers many benefits for the hospitality industry, allowing hotels to make their operations more efficient while improving the overall experience of their guests. This technology, for example, allow guests to access timely information that enhances their stay. Digital signage can likewise drive engagement as it gives guests a sense of connection to the hotel. What’s more, this technology can be used to reinforce the image ad memorability of the hotel brand. There is no doubt that digital signage is transforming the hospitality industry.

Hotels can use digital displays to provide their guests vital information such as check-in/checkout times, fitness center and restaurant hours, and the availability of amenities such as gift shops, conference rooms, spas, etc. They can even use this technology to promote specials, upsell rooms, cross-sell products, and encourage repeat stay.

Digital signage also allows easy navigation by providing ‘way finding’ assistance. Sprawling resort properties, for example, can help guests navigate the grounds by strategically installing interactive maps around the premises. You can use digital signage to draw guests to other revenue-generating areas of the hotel, such as spas, restaurants, or casinos. 

Your guests no longer have to call front desk to get answers to common questions because you can use digital signage to assist them. Why not post prices for services such as spa, laundry, or massage? You can also include pet policies or even breakfast schedules.  Many of the most successful players in the hospitality industry use digital signage as virtual concierges, thereby letting their staff focus on more pressing functions.

Some hotels also use digital signage to highlight local attractions for tourists. This technology can be used as a resource for learning about places to visit near, areas of interest, and special events. Many institutions in the hospitality industry also use digital signage to direct guests to famous landmarks, popular attractions, historical sites, as well as festivals.

Choosing the right digital signage software will allow you to build interactive digital experiences easily—without any codes. A good solution makes gesture-driven, multi-touch, and tag-driven environments readily accessible even to people who have no programming and design background. You no longer have to hire outsiders to do your digital signage project, as you can take care of everything in house. Digital signage software solutions allow you to create interaction-based presentations in just a few clicks and swipes. Here are some features to look for when shopping for digital signage software.

Easy to use platform - Choose a no-code solution that allows anyone who has basic computing knowledge to build creative and engaging presentations. The software should let you use any media you already have, such as websites, documents, videos, images, audio tracks, and even 3D models.

Vast template and workflow design library – The top digital signage software products today provide wonderful templates that you can customize if you wish. These templates allow you to build a presentation in a matter of minutes. You can use the templates as they are or tailor them to your requirements.

Robust management console – Such a feature automates experience deployment to any device. You can simply drag and drop experiences from the cloud (such as DropBox) and run them on any tablet or computer.

Access to public and private APIs – Top of the line digital signage software allows you to add support from your own .NET dlls, JavaScript code, and spreadsheets. These solutions also let you use assets such as Twitter, Flickr, and RSS.

Flexible licensing – Choose a digital signage software solution with both ownership and rental licensing models to accommodate any project requirement. You never have to pay for more than you need and can run the software solution on any device.