Why Chrome Digital Signage Is the Right Choice?

You might know Chrome as the browser, but it has expanded into a reliable operating system by Google, especially when used for digital signage platforms. By deploying your dynamic and interactive signs on Chrome digital signage, you can experience versatility, cost savings, and dependable performance every time. Easy maintenance and installation also contributed to the popularity of Chrome OS as a good infrastructure for digital signs that use HTML5 under the hood.  Here are more reasons to choose this platform:

• Savings – Windows may have been the go-to system for digital signage, but licensing fees could make it expensive in the long run. Moreover, Chrome’s digital signage devices are available at reasonable prices, so even small and medium size businesses can afford them.
  
  
• Simplified – iOS may be known for its stability, but it is unable to be implemented on non-Apple hardware. Moreover, it does not support HTML5, which is a good feature for digital signage as it ensures future-proof content that can run on any Android or Windows device or Chrome digital signage. Chrome OS is also a better choice if you are a non-technical and want an easier way to deploy and manage your interactive experiences remotely.
  
  
• Reliable performance – Devices that are made for Chrome are able to run at outstanding speeds. They guarantee uptime without compromising on security features. Your digital signage platform can easily boot in a few seconds, so you do not have to wait long for your displays to show and not risk missing an opportunity to impress any audience.
  
  
• Easy to manage – You can manage your Chrome digital signage platforms from one console. You can also deploy and update interactive and dynamic content in real-time to minimize interruptions.
  
  
• Secure – Chrome’s devices are notably secure, as they do not count on aftermarket products and solutions. They come with good security features, like encryption, automatic updates, sandboxing, and verified boot. Sandboxing is particularly useful in preventing infections from spreading among your other devices.
  
  
• Energy-efficient – It takes less power to run a Chrome digital signage compared to conventional PCs, so it may help reduce your operating costs down the line.

What to Consider When Choosing Presentation Tools?

Many different factors are at stake when creating and showing a sales presentation. If you want to succeed, consider investing in the right presentation tools that can make the process of building and running presentations more enjoyable and possibly entertaining. One of the tools you should have is a multimedia presentation software that lets you break away from the usual slide shows with bullet points, so you can effectively engage your audience and keep them interested in what you have to say and show. But which software should you get? Here are things to consider for picking the right one:

• A modern platform – Look a software that lets you make any visually appealing interactive presentation without requiring you to write a line of code. It should have a Composer that provides a ‘what you see is what you get’ experience, so your presentation looks exactly the same at runtime. Modern multimedia presentation software uses HTML5, which make it and your content future-proof.

• Easy to use - Make sure it lets you drag and drop your preferred content, regardless of the file type or format, from your file explorer or the content library to your storyboard. All media that is included in your presentation should be automatically treated as interactive, so you do not have to worry about coding interactivity.

• The ability to customize – Whether you are using available templates or samples or building your sales presentation from scratch, make sure that the software gives you full control of your workflow, layout, and storyboard.

• Versatile deployment - Look for presentation tools that allow you to play your creation on any type or size of screen, including multi-touch interfaces.

• Not just for building attractive sales pitches – Pick a software that can go beyond sales presentation. You should be able to use it for other purposes, like making content for training new hires, building an interactive presentation to promote new products content, or making interactive signage for your kiosks. Look for a tool that comes with analytics and cloud deployment that will support all other endeavors.

The Need for Outdoor Digital Signage

If you are still using static signs, your business could easily be left behind and unable to compete with its competition. To stay competitive, consider investing in high-quality outdoor digital signage that can serve as an effective communication channel that will help you connect with your customers well. Digital signage is a platform for electronic displays, often used for building brand awareness, disseminating information, and advertising. It is considered effective as it allows for the delivery of high-quality videos and graphics that will entice and engage your audience.

Digital signage is able to show information, promotional content, announcements, and other forms of content in real-time. This function can give you an edge over your competition. As more consumers are getting used to digital technologies, it makes sense to add outdoor digital signage to your business to attract any audience to what you have to show or offer. Digital displays are more effective at capturing and retaining attention than static signs. Moreover, they are more successful at improving the recall rate. This means that digital displays can easily put your business on top of people’s minds.

With outdoor digital signage, you can easily put together memorable images, videos, text, and other content to influence buying decisions and perspectives. This way, it may be able to boost revenue. Digital signage is also versatile and can be used for large-scale and small-scale advertising needs.

Outdoor digital signage does not have to be expensive when you can make your own dynamic, interactive content and displays with the right software. Apart from getting high-quality screens, consider finding a software that lets you build multi-touch and interactive experiences without writing a line of code. This way, you can keep the work in-house and get the most from your own creative team. High-quality software also lets you use modern, intuitive technologies to enhance your outdoor digital signs, such as by applying speech recognition, implementing beacon technologies, or letting your customers interact with content using any object on the Internet of Things.

What is Interactive Digital Signage? - A Quick History

This Info graphic explores the meaning of interactive digital signage when compared with interactive systems, focusing on the quick history of driving forces behind the paradigm shift: technology and software.

Source - https://www.intuiface.com/blog/what-is-interactive-digital-signage