Digital Signage: Factors to Select the Best One

Digital signage systems are powerful electronic display solutions that are now widely used in various business, organizational, and institutional settings in order to reach out to customers and audiences in a more engaging and effective manner. A digital sign is a medium typically used by retail businesses as well as other industries to promote products and services more efficiently, while reducing overheads and improving customer relations.

Successful use of digital signage solutions largely depends upon optimizing your infrastructure and deploying creative ideas that will increase interactions and improve end users’ perspective toward your organization or business. This said, success in digital signage deployment begins with the right choice of system and among the most critical aspects to consider when in the market for digital sign solutions are functionality, manageability, application, and cost, all of which should work together to help you determine the best signage solution for your own application.

A good place to start is to think about the types of digital content you wish to display on your digital signage system. Content type will largely dictate the right type of network infrastructure and even the hardware specifications your system requires. Consider whether you want engaging digital displays or perhaps digital content that users can interact with. This will help you narrow down your options to hardware systems and network infrastructure, including software solutions that can support these functionalities.

Some organizations use a combination of static displays and interactive digital boards throughout their establishment. This is also a great way to maximize the use of your digital signage system and connect with your target audience more deeply.  Keeping these factors in mind will help you get the most out of the benefits that digital sign solutions offer, ranging from greater connectivity, influence, and engagement to reduced costs for your business.

Digital Signage Retail: It Helps Improve the On-Site Customer Experience

Engaging customers may be one of the most challenging things for a business, but it can be easier with the right tools, such as digital signage for retail. With this solution, you can appeal to the visual aspect of making customer pay attention to your retail message. Digital signage provides an attractive and effective way to attract attention to your brand and what you have to offer. It makes your business stand out, too, especially when it is interactive and encourages customers to interact with your promotional message.

Digital signage may improve the in-store customer experience and turn a casual shopper into a loyal customer. As it develops a deeper relationship between your brand the consumer, digital signage in retail works to strengthen that connection, too. Use it to entertain customers in-store to prevent boredom and frustration, showcase important information about new products, sale events, and discounts, and influence the buying behavior. It may also be used as a way to deliver crucial information as a way-finder or a means to get assistance, such as returns and exchanges, and repair.

Digital signage in retail could be critical in inspiring and engaging your target audience. Set up the signage as interactive kiosks to enable customers to explore your inventory, or turn it into a digital menu board, which you can use to show certain products. It could also be useful as a welcome board to tell customers about your business and what they can expect from you.

As a retailer, it is crucial for you to understand the importance of customer experience and how it is as critical as your pricing and product selection. Digital signage in retail could influence customer loyalty effectively and lead to a better bottom line. When implemented with other technologies, such as the Internet of Things, touchscreens, and RFID/NFC readers, it could provide more meaningful experiences and interactions with your customers.

Advantages of Touch Screen Digital Signage

Technology is on a constant development, with devices always being enhanced and optimized to create more personalized experiences for users. Touch screen technology is an excellent example of this dynamic development. Nowadays, people are so used to the use of touchscreen technology that they demand the same experiences on their personal devices as well as other devices that they get to interact with on a day-to-day basis, be it an interactive information board, a display system, a navigation system, or any such type of touch device. A touch screen digital signage system is a valuable addition to any organization as it empowers users to access the information they need instantly. With touchscreen display technology, users have an entire world of information right at their fingertips.

End users live in a technologically savvy, media-saturated postmodern world and are constantly searching for and demanding cutting edge solutions to make life easier. One of the most notable advantages of touch screen digital signage is convenience. The ease of use that these tools bring is definitely remarkable, because with touchscreen technology, users have an all-in-one solution that don’t require all kinds of peripheral devices that traditional computer and electronic systems need to function. They feature on-scree tabs, buttons, and keyboards, which not only increase usability, but also simplifies processes for end-users.

Touch screen digital signage systems are excellent investments for businesses as they provide a convenient display system that doubles as an interactive solution to increase customer engagement and ensure enhanced client experiences. The benefits of these touch screen solutions don’t end with customers, as these tools can likewise be used as sales and reference tools, enabling employees to answer queries and showcase product and service features through an interactive and visually appealing platform. Touch screen systems can even be used to check stock as well as process customer information and even online payments for self-service transactions.

Finding A Good Digital Signage Software Hasn’t Been Easier

 

When it comes to finding the right digital signage software, you are likely to come across many different options that could make it challenging to make an easy choice. A good software can help ensure a cost-effective and convenient way to use digital signage and deploy fresh, engaging content every time, even on multiple screens. But what should you be looking for?

First, it makes sense to know and understand what digital signage software is about. By definition, it enables the display of videos, images, social media, and other content or data on a display like a smart TV or a touchscreen. Moreover, it is a centralized platform for managing displays. That said, it should enable scheduling, flexible deployment, monitoring, and analytics.

A good digital signage software is developed by an experienced and established team of developers who understand the needs of modern businesses and organizations looking to implement digital signage. The traditional way of making content for digital signs used to be fussy and time-consuming, and it even required technical knowledge, such as programming. As a result, businesses were forced to hire creative individuals or outsource content creation, which could mean more expenses for them in the long run.

The right software should eliminate all that. It should let you create and deliver engaging, entertaining, purposeful, and data-driven digital experience in record time, with the purpose to connect customers to your brand. Digital signage software lets you show interactive content of any kind and let your audience interact with what you are showing through multi-touch screens, RFID/NFC readers, sensors, the Internet of Things, and Web APIs without making you write line of code to make that possible.

As you compare every digital signage software with one another, consider a platform that uses HTML5. That way, you can be sure that the software and your content are future-proof and can be shown on a wide range of screens, including tablets, interactive kiosks, and smart TVs. If you are not sure about a particular software product, consider getting a free version to try it out or request a free demo from the developer.

5 Benefits of Using A Chrome Digital Signage Software

 

If you are looking for a cost-effective and reliable digital signage solution, Google has one for you. Known as Chrome digital signage, it consists of the Chrome browser and operating system to provide an array of services you can use to share information, showcase your brand, and entertain your audience. Chrome is a good choice because it is known to be versatile, reliable, secure, and fast. With the right digital signage software, you can easily get the most from it.

Digital signage software is an innovative product that lets you make interactive content that can run seamlessly on Chrome OS. If you have invested in Chrome OS and Internet of Things devices, you might want to add Chrome digital signage software to the mix and experience these five benefits for yourself:

1. Keep the work in the house

No need to hire additional experts or outsource the creation of digital signs. The digital signage software can make it easier for you and your team do that on your own. It supports the creation, deployment, and measuring of interactive digital signage without requiring content creators to write a line of code.

2. Easy to use

The Chrome digital signage lets you make highly functional and gorgeous applications for your audience using your own content. There is no need to change the format or size of assets like images, documents, videos, 3D models, and others that you want to include on your signage.

3. Keep your signs interactive

Do you want to keep your audience engaged and entertained? The digital signage software can make that possible. It lets you and your audience interact with the content using the Internet of Things, multi-touch surfaces, sensors, RFID/NFC readers, or Web APIs.

4. Future-proof content

Chrome digital signage software uses HTML5, making it future-proof and versatile, even as technology continues to evolve. You can even deploy your content anywhere from your office.

5. Analytics

Find out what your audience likes based on what they touch and the content they prefer to view on your digital signage. The software can define, collect, visualize, and share that data to give you insights.

5 Awesome Tips to Help You Make A Great Interactive Presentation

 

It can be challenging to put together an engaging presentation. It may go well at the start, but it can easily become stale and bore your audience, and that’s the last thing you want to happen. You can avoid that by making an interactive presentation rather than going for the traditional slideshow. With interactivity added to what you have to show and say, you can keep your audience guessing, engaged, and possibly entertained. Here are some tips to help you make good interactive presentations:

 1. Use modern screens

Incorporate smart TVs and tablets into your presentation to provide a one-of-a-kind digital experience that can connect you to your audience. Some software technologies can make that possible, so you can even include other interactive technologies and enable sensor-driven content. You can also consider interacting with your interactive presentation using your smartphone.

2. Make it non-linear

Interactive presentations can flow in a non-conventional way. After all, they are not your usual slideshow. So, you can keep your audience on their toes when needed, and they are likely to pay more attention.

3. Make it shareable

Do you want to make your interactive presentation available to your audience later or while you are presenting? Give them a URL of your work, or deploy the presentation to their individual devices, such as their smartphones and tablets.

4. Animate everything

Animated objects are more attractive compared to when you keep them static. So, consider animating functions like blur, rotate, move, hide, and shrink, or choreograph multiple effects to function in parallel. Some presentation software solutions also have extensive configuration options, so you can have more control of the movements.

5. Design it for accessibility

Are you presenting to an audience with special needs? Consider an interactive presentation with accessibility in mind, such as keyboard-enabled navigation, text-to-speech, and onscreen gestures.

All these are possible with a good digital signage software that can also help you make interactive presentations and bring them to life to entertain and inform your audience.

How to Utilize Chrome OS for Digital Signage

 

Users describe Chrome digital signage as a scalable, dependable, and cost-effective, hence practical digital signage solution for a wide range of applications. Its versatility also allows users the freedom to use most any Chrome OS device to deploy and power digital signs, ranging from Chromebit to Chromebook, Chromebox, Chromebase, and other compatible devices. 

 

A Chrome digital signage setup offers a low-cost entry to digital signage displays. Chrome is generally designed for speed, dependability, and ease-of-use—traits that most business owners seek when investing in a digital signage system. These qualities also contribute significantly to the security and consistency of the digital signage solution. With Chrome OS, users can remotely control and manage different aspects of network configuration; monitor devices and keep track of system health and status; restrict devices to only run as digital signs; secure the system with encryption, verified boots, sand-boxing, and other system updates; and connect energy-efficient small form devices. 

 

The system features a Chrome digital signage device management console, which can be utilized to configure and control all Chrome digital signage devices remotely. This enables system administrators to configure and manage all signage devices as well as pre-configure the network to the organization's desired settings. This way, administrators can remotely install apps, take screencaps, and view connectivity from afar and even reboot the OS device manually. 

 

When utilizing Chrome for digital signage, it is best to choose small form, but powerful commercial-grade devices and systems from certified Google partners. This will allow you to maximize the use of Chrome OS in your digital signage applications and create and deploy dynamic interactive content, ranging from images and videos to weather forecasts, slideshows, RSS feeds, text tickers, interactive polls, webpages, social media feeds, video queues, video streams, and more.

 

 

Give Your Sales Presentation a Boost by Making Them Interactive

 

There’s power in interaction, especially when trying to do a sales presentation and making your points and pitches stick. One of the biggest challenges that presenters face when standing in front of a listening audience is keeping them engaged during the entire sales presentation. If your prospects are bored or distracted, chances are they will not fully understand the information you are trying to relay, making it more challenging to persuade them to support your cause. A great strategy to maintain your prospect’s attention during a sales presentation is to inject interactivity into the equation. By adding interactive elements into a sales pitch, you make your presentation more engaging and memorable. 

 

Interactive sales presentations have great advantages over conventional presentation styles. One of the most significant benefits of making a presentation interactive is boosting audience engagement. Asking your audience to participate in any way possible in your presentation provides them with a more immersive experience that will help shift their focus and make them more interested in the message you are trying to convey.

 

The novelty of interactive presentations also makes your sales pitch unique. Whether you are meeting with current partners or new prospective clients, you will probably compete with several other businesses offering many of the same things. This is why it is important to make your presentations novel, incorporating interactivity to stand out from the rest and be more memorable to your viewers and listeners.

 

Interactive sales presentations are also key to better information retention. Making use of new technology that transforms your presentation into a more inclusive affair will make it easier for your audience to absorb and retain the information you share. Injecting interactivity into your presentations will help people remember what you said about the product, service, or prospect you are selling and why they should support it.

 

A Guide to Select the Best Digital Signage Software

 

If you’ve ever stood smack in the middle of Times Square, with all those larger-than-life ads, neon signs, and flashing lights reflecting all different colors in an almost psychedelic show of grandeur - you’ll know the power digital signs have to grab people’s attention and to keep them engaged. These larger-than-life displays make use of the best digital signage software solutions and systems for efficient content management and deployment. A hardworking system that brings your content in front of your target audience is behind the spectacle of lights. 

 

Digital signage systems show dynamic media content in any kind and size of digital signboards, from LED billboards to LCD screens, and today, touch devices. They can display a wide variety of content, from static data to graphs, charts, images, videos, streaming content, and more, through digital signage software. The question remains, how do you select the best digital signage software for your needs? We take a look at some of the factors you should consider:

 

• Should you go for an on-premise solution or a cloud-based software? On-premise solutions have their advantages, but cloud deployment enables you to centralize control and take advantage of remote management of your displays.

 

• Will integration be possible? The best software systems will allow you to integrate your brand-new solution with systems that are already in place within your company. It can work well with your marketing software, scheduling system, queue management system, etc.

 

• Can it accommodate Android and iOS devices? Look for a system that includes mobile apps, which can extend the functionality of your digital signage software beyond your desktop. 

 

Finding the best digital signage software can be challenging, especially with the variety of systems currently available today, many of which offer similar-looking solutions and products. The key is knowing the right questions to ask as you vet your options.

 

It is Essential to Have a Windows Kiosk Software to Command Digital Signage

 

A kiosk software system is a form of digital signage software solution and user interface platform designed for interactive kiosk or digital kiosk systems to allow user interaction and other activities within their scope of use.  It essentially prevents activities that are beyond the scope of execution of the program, replacing or altering the look and the feel of the system it is running over and enabling customization of the user interface and a limited offering of some ad-hoc services. A kiosk software like Windows Kiosk software locks down the system to protect the kiosk from unauthorized user activity and access.

 

It is crucial to have Windows Kiosk software in place, especially when deploying a publicly accessed device, such as in libraries, stores, public transport, vending machines, etc. a digital signage software for kiosk environments may likewise offer remote access and monitoring to help business owners manage multiple kiosks, even from a remote location. Alerts can be put in place to automatically notify kiosk managers and administrators about daily activity reports as well as problems or issues detected by the system.

 

A kiosk software may likewise be equipped to enable remote update of digital content, allowing kiosk managers and owners to upload significant data and deploy relevant content in a timely manner. Kiosk software solutions are also widely used to manage and monitor touch screen devices and enable the use of touch screen selection and virtual keyboard options for interactive display of content.

 

When planning for interactive kiosk implementation and deployment, your choice of digital signage software solution is crucial not only in tailoring the experience for your target users (from simple custom browsing experiences to more advanced user interactions), but also in simplifying the deployment of these interactive experiences across all your kiosk devices and installations.   

Digital Signage Solutions: A Dynamic Way to Promote Your Content

 

Digital signage solutions are electronic display platforms that are extremely useful for marketing and advertising purposes. Numerous businesses are deploying digital signage strategies to build brand awareness as well as to deliver content about products and services, as well as other pieces of information relevant to the business or industry.

 

While it’s unfair to say that consumers are no longer responsive to print ads, the power of digital signage solutions to attract people’s attention and encourage engagement is undeniable, which is why more and more businesses are turning to digital means of promoting content and channeling more resources to digital efforts than traditional strategies.

 

Digital signs are definitely a more versatile platform for advertising and marketing content. They offer a world of benefits that traditional media simply cannot provide, beginning with highly customizable content, which allows stronger brand recall. When you invest in digital signage solutions, you can tap into the endless possibilities that the platform offers, including running relevant and time-sensitive ads and content across your entire signage network. With print ads, you will need to take into account a significant lead time to get your content out, whereas digital signs enable you to roll out ads as you produce them so you can always have fresh and relevant content in front of your target audiences. Digital signage systems also give you full control over the messages you deploy so you can run relevant ads on specific times of the day or days of the week, depending on the impact you wish to achieve or the audience you are targeting.

 

Thanks to modern digital signage solutions, creating new ads and even interactive content for digital screens has also become less and less expensive. We now have tools that simplify content generation and deployment across a wide range of digital signage infrastructure and devices.

Customize Your Digital Signage According to Your Business with Signage Software

 

Digital signage systems and solutions breathe new life in to business and commercial environments. While the impact of static signs is undeniable, displaying dynamic ads that your target audience can interact with, not only captures people’s attention, but more importantly delivers your message efficiently and in a way that makes your brand and business memorable and remarkable. Nowadays, consumers are all about experience and a digital signage display provides businesses a way to display customized content, from graphics to video, and other forms of media on small form-factor screens to larger than life video walls.

 

With interactive technology and digital signage software, you can even create immersive experiences that will help customers enjoy even deeper engagement with your business. Modern signage software enable you to create content, which feed consumers with ads and help you with your marketing agenda. They also enable customers to experience greater customer service by helping them do product research, view product options, locate inventory, and sometimes even, try on products, virtually.

 

Digital signage solutions help personalize consumers’ experiences and allow you to connect with your audience in a more engaging manner. Digital signs are great attention-grabbers that draw customers deeper into a memorable and enjoyable shopping experience. Thanks to advanced technology, you can add interactive digital interactions consumers can look forward to whenever visiting your business, helping you build on the appeal and value of your physical location. Consumers nowadays are used to interacting with and accessing information through screens, which is why adding a digital dimension to your space with the help of digital signage, only makes good business sense, if you want to increase engagement and foster better customer service in your business.

 

Now that customer experience influences consumer behavior greatly, more and more brick and mortar businesses are turning to digital signage technologies to provide the kind and level of customer service that people seek.

Digital Signage: Factors to Select the Best One

Digital signage systems are powerful electronic display solutions that are now widely used in various business, organizational, and institutional settings in order to reach out to customers and audiences in a more engaging and effective manner. A digital sign is a medium typically used by retail businesses as well as other industries to promote products and services more efficiently, while reducing overheads and improving customer relations.

Successful use of digital signage solutions largely depends upon optimizing your infrastructure and deploying creative ideas that will increase interactions and improve end users’ perspective toward your organization or business. This said, success in digital signage deployment begins with the right choice of system and among the most critical aspects to consider when in the market for digital sign solutions are functionality, manageability, application, and cost, all of which should work together to help you determine the best signage solution for your own application.

A good place to start is to think about the types of digital content you wish to display on your digital signage system. Content type will largely dictate the right type of network infrastructure and even the hardware specifications your system requires. Consider whether you want engaging digital displays or perhaps digital content that users can interact with. This will help you narrow down your options to hardware systems and network infrastructure, including software solutions that can support these functionalities.

Some organizations use a combination of static displays and interactive digital boards throughout their establishment. This is also a great way to maximize the use of your digital signage system and connect with your target audience more deeply.  Keeping these factors in mind will help you get the most out of the benefits that digital sign solutions offer, ranging from greater connectivity, influence, and engagement to reduced costs for your business.

Digital Signage Retail: It Helps Improve the On-Site Customer Experience

Engaging customers may be one of the most challenging things for a business, but it can be easier with the right tools, such as digital signage for retail. With this solution, you can appeal to the visual aspect of making customer pay attention to your retail message. Digital signage provides an attractive and effective way to attract attention to your brand and what you have to offer. It makes your business stand out, too, especially when it is interactive and encourages customers to interact with your promotional message.

Digital signage may improve the in-store customer experience and turn a casual shopper into a loyal customer. As it develops a deeper relationship between your brand the consumer, digital signage in retail works to strengthen that connection, too. Use it to entertain customers in-store to prevent boredom and frustration, showcase important information about new products, sale events, and discounts, and influence the buying behavior. It may also be used as a way to deliver crucial information as a way-finder or a means to get assistance, such as returns and exchanges, and repair.

Digital signage in retail could be critical in inspiring and engaging your target audience. Set up the signage as interactive kiosks to enable customers to explore your inventory, or turn it into a digital menu board, which you can use to show certain products. It could also be useful as a welcome board to tell customers about your business and what they can expect from you.

As a retailer, it is crucial for you to understand the importance of customer experience and how it is as critical as your pricing and product selection. Digital signage in retail could influence customer loyalty effectively and lead to a better bottom line. When implemented with other technologies, such as the Internet of Things, touchscreens, and RFID/NFC readers, it could provide more meaningful experiences and interactions with your customers.

Advantages of Touch Screen Digital Signage

Technology is on a constant development, with devices always being enhanced and optimized to create more personalized experiences for users. Touch screen technology is an excellent example of this dynamic development. Nowadays, people are so used to the use of touchscreen technology that they demand the same experiences on their personal devices as well as other devices that they get to interact with on a day-to-day basis, be it an interactive information board, a display system, a navigation system, or any such type of touch device. A touch screen digital signage system is a valuable addition to any organization as it empowers users to access the information they need instantly. With touchscreen display technology, users have an entire world of information right at their fingertips.

End users live in a technologically savvy, media-saturated postmodern world and are constantly searching for and demanding cutting edge solutions to make life easier. One of the most notable advantages of touch screen digital signage is convenience. The ease of use that these tools bring is definitely remarkable, because with touchscreen technology, users have an all-in-one solution that don’t require all kinds of peripheral devices that traditional computer and electronic systems need to function. They feature on-scree tabs, buttons, and keyboards, which not only increase usability, but also simplifies processes for end-users.

Touch screen digital signage systems are excellent investments for businesses as they provide a convenient display system that doubles as an interactive solution to increase customer engagement and ensure enhanced client experiences. The benefits of these touch screen solutions don’t end with customers, as these tools can likewise be used as sales and reference tools, enabling employees to answer queries and showcase product and service features through an interactive and visually appealing platform. Touch screen systems can even be used to check stock as well as process customer information and even online payments for self-service transactions.

Interactive Touch Screen – Technology That No One Can Resist

 

As the world continues to go digital, the more your business should consider keeping up with the changes. That’s because customers are changing, too. Their habits and buying behavior are not the same as it was some 10 or 20 years ago. These days, they value personalized interactions with the brands they prefer, and they want businesses to be able to identify and understand exactly what they want. It’s time your business adopts new technologies that will allow you to do that with ease. One of those technologies is the interactive touch screen.

Smartphones and tablets have made touchscreens more incorporated into the daily lives of more individuals. As a result, more people are comfortable using an interactive touch screen, and they have the potential to be attracted to it instead of being intimidated by it. This is particularly true across generations, regardless of the user’s age. That’s because touchscreens take advantage of one of the most basic interactions, which is touch.

Touchscreen technology is beneficial because it provides a user-friendly interface. Anyone can use it, and with the right content, it can easily entice your customers to interact with it. So, it has a high potential to improve the customer experience, while boosting productivity. That being said, the interactive touch screen has easily made its way to many applications, such as POS and retail, medical facilities, financial services, education, museums, and much more.

Investing in an interactive touch screen is a must for every business. It can be a great addition to your arsenal of sales, marketing, or promotional strategies. With the right digital signage software, you could expand the use and purpose of interactive touchscreens in your business. Some software has analytics tools that can tell you what your audience likes through what they touch. This way, you can define, collect, and visualize data.

 

 

Importance of Touch Screen Video Wall in Today's World

 

Do you want to make your brand message more interesting and engaging for your audiences? Use touch screen walls. They do more than just display information about your business through graphics and videos. They also offer interactive experiences so that users have control over what they see. For example, users can search for information about your business or choose what content they want to watch. This ability to make the shopping experience more custom-centric is among the reasons why touchscreen signages are very effective. The following points will further explain why touch screen walls are important for your business now.  

Establish a stronger connection 

Drawing attention is one thing—but keeping that attention glued to your message is another. Touch screen walls offer tactile control that can help you keep the audience interested in your content. The longer they stay, the more opportunity you can connect with them, and the higher your chance of boosting brand awareness and converting them into customers. Of course, for these to happen, the content needs to be enticing, appealing, and entertaining.  

Bridge the gap between offline and online promotions 

There is no doubt that online marketing is the most effective way to promote almost any business these days. But this doesn't mean that traditional offline marketing is out of the picture. More people still prefer buying things straight from physical stores. Interactive signages such as touch screen video walls bridge the gap between online and offline promotions. With these platforms, you can bring your online marketing in front of your physical customers. 

Measure the effectiveness of campaigns  

Touch screen displays also provide hard data that you can use to measure the effectiveness of your promotional campaign. You can program the touch screen wall to log everything, such as the items selected, videos played, and keywords searched. It's also possible to calculate how popular your touch screen walls are and which of them attract more customer attention. 

 

 

Benefits of Using Digital Signage for Chrome OS

 

 

Digital signage is among the must-have innovations in business. Regardless of your industry, it will provide an enticing and engaging way to advertise your business and tell people what to offer. Many platforms will enable you to launch your digital signs. Still, Chrome digital signage may be just what you need to reduce costs and experience convenience in playing and updating your content in the long run. 

 

Chrome OS easily became a digital signage infrastructure for its high performance, simplified maintenance and installation, and low cost. You do not even have to be an HTML5 expert to use it, as long as you have the right digital signage software. Here are more benefits of using it for your digital signage:

 

• Fast and secure – The platform is browser-based, so it is lightweight and easier to use. That’s what makes it efficient and fast, too. Chrome digital signage has built-in encryption, and Google itself regularly deploys the updates, so you can keep your content secure and safe. 
•  The operating system can boot in a few seconds and load your digital sign in an instant. It keeps the hardware free to keep running the digital content you are showing, so you do not have to worry about lags and other problems that could compromise the viewing experience, especially if you are showing interactive content. 
• Simpler management – No need to update all your Chrome devices one by one. You simply need a G Suite account and set up the installation for everything. That way, all updates can be rolled out and go live on any new hardware. Using high-quality digital signage software with your Chrome digital signage lets you deploy new content to all devices over a wireless connection. 
• Reliability – Chrome OS is dependable, easy to maintain and configure, and will keep your digital signs up and running. You don’t have to worry about your desktop or a blue screen showing during the most critical times.

 

Chrome Digital Signage: What You Didn’t Know About It

 

Being new to interactive digital signage can be an intimidating experience, especially when you try to go over the features and figure out which device or technology is right for your needs. You might even be surprised that some of them can be expensive. However, there are more accessible and user-friendly options available to you, with one of them being Chrome digital signage. It’s an interactive digital signage solution designed for Chrome OS. Here are some of the things you probably didn’t know about it until now:

 

·       The major perks – Chrome OS is a low-cost digital signage solution that is known for its ease of installation, high-performance, simple maintenance.

 

·       It takes an HTML5 expert to work it – Businesses would often outsource the creation of interactive digital content for their Chrome digital signage because the job requires writing code that’s compatible with it. However, there are solutions such as the digital signage software, which cuts the guesswork from building your own interactive multi-touch experiences by yourself, without writing a line of code. Just make sure that the software lets you build digital content in HTML5, so it will be future proof and run seamlessly on Chrome OS.

·       It’s versatile – You can use Chrome OS on any compatible device anywhere, regardless of the purpose. Deploy interactive signs on it, turn it into a self-service kiosk or concierge, an intuitive point-of-sale terminal, a digital menu, an information source, a queuing aid, or way-finder. Use it anywhere you have an audience or a creative content to show to them.

·       It can tell you more about your audience – With the right software, you can turn your Chrome digital signage into a source for insights about your target audience. It will collect data for you to define, explore, and share, so you can determine what your customers like based on what they are interacting with.

 

·       It’s a secure platform – Chrome OS updates automatically and regularly so your system remains up-to-date. Your devices are also secure as it does not use aftermarket solutions. It comes with security features that enhance security, like encryption, verified boot, and sandboxing, which prevents malware from spreading.

Know How Digital Signage Is Shaping the Future of Retail

 

Digital signage has come a long way. Today, it’s widely used in retail and it helps the business stand out from its competition. No matter what you are selling, it’s in your best interest to consider digital signage for retail, especially as it continues to shape a brighter future for your industry. Here are ways that it has positively affected the way businesses sell, promote goods, entertain, deliver promos, and encourage customer loyalty:

 Enhance the customer journey

Digital signage for retail is effective at getting the attention of potential customers and drive increased revenue. Businesses often compete in terms of the customer experience, and in the retail industry, it’s important for the marketer to find ways to provide compelling, memorable, and engaging experiences, which customers cannot experience anywhere else.

That said, retailers could apply digital signage to promote personalized assistance during busy times and deliver an interactive omni-channel experience to continuously engage customers every time. When used with the right digital signage software, it can also enhance the collection of data for analytics, which will help retailers identify every customer’s exact preferences.

 Boost loyalty and membership programs

Most retailers have some sort of membership or loyalty program seeking to offer incentives to customers who are a part of it. However, it can be challenging to get customers to sign up. Digital signage for retail could help by highlighting the perks of being part of the exclusive program. Use it to show related promos to loyal customers and add some features like an RFID/NFC tag reader and beacons to effectively engage a customer to get access to special offers that interest them.

 Keep the promotional content up-to-date and relevant to the situation

Digital signage in retail could cut costs involved in getting new content made and uploaded to screens. The digital signage software allows you to provide updates in real-time from your office to all screens, no matter where they are, as long as they are connected to the internet.

Benefits of Using Windows Kiosk Software to Advertise Your Brand

 

 

Microsoft Windows has always been a leading platform used for running many digital systems. It’s accessible, cost-effective, and versatile for a wide array of needs, including digital kiosks. It doesn’t matter whether you are new to using Windows to advertise your brand or you have been using it for the kiosks in your business for quite some time now. Consider expanding its practicality to your promotional strategy by getting the right Window kiosk software that lets you create data-driven and dynamic interactive content for Windows PCs without writing a line of code.

 

A Windows kiosk software is considered a reliable and user-friendly platform for building, deploying, and measuring interactive digital experiences. When your applications are ready, you can launch them in your touchscreen kiosks connected to any Windows 7, Windows 10, or Windows 8.1 PC. The Window kiosk software also lets you connect any object among the Internet of Things to give your target audience more innovative ways to interact with your content.

 

With the Window kiosk software, you can eliminate the need to outsource the creation and design of your new promotional content. Use the intuitive composer, customize the storyboard, and drag and drop your own content without changing a thing. It’s as simple as building a PowerPoint slide, but the results are much better than a typical presentation, as they are fully interactive experiences designed to engage your target audience and make your competition intimidated.

 

The Window kiosk software allows you to deploy your new interactive ads anywhere from wherever you are. It supports automated web-hosted deployment no matter how many kiosks you have and wherever they are. This helps save time and effort when updating the promotional content in your kiosks. The software also gives you deep analytics, so you can collect, define, analyze, and share data from your advertisements and find out what your audience really thinks about them.

 

Curious about the Windows kiosk software? Some companies can let you try it for free or view a demo when you get in touch with them. It’s a great way to learn more how it works, so you can determine for yourself how it can improve the way you advertise your brand.

Samsung Digital Signage – The Smart Solution

In many aspects of business, it is not difficult to see the clear advantages of going digital, including in areas such as marketing and brand building. As businesses are making significant shifts from traditional to digital solutions, you may wonder whether or not making the switch to Samsung digital signage is a worthwhile move.

A Digital sign saves time and in the long term, money. It helps drive new business while enhancing consumer experience, thanks to its dynamic nature, which empowers (and enables) relevance and immediacy that is simply not possible with other conventional and more established merchandising and marketing tools/channels such as posters, brochures, and other static print materials.

The question remains, why should you choose Samsung digital signage as a digital sign solution? We delve even deeper into the impact of making the digital switch. As the market moves forward to more advanced times, businesses are also increasingly shifting to more advanced methodologies and strategies in various aspects of operations, the most notable of which is the use of digital signs to educate, engage, and serve customers. From banks to retailers, restaurants, hospitals, transit operators, and public offices, organizations are finding great use for digital signs as point of wait and point of sale tools for promoting brands, merchandise, and services.

Samsung digital signage solutions offer an entire range of benefits and advantages over other digital sign systems, beginning with greater longevity, as their hardware systems are assessed for simulated full lifecycles that are double of your typical consumer TV. This means more time to realize and maximize returns. Samsung digital displays are also built for long-term operation even in harsh and high-temperature conditions, while providing great resistance to damaging elements such as dust particles. In terms of software compatibility, Samsung digital signage solutions also offer excellent support for various content creation and management solutions in the market.   

Multimedia Presentation Software – Boost in Marketing Energy

Throughout human history, images have always held great power as a form of communication. This pictorial form of communication becomes even more potent when combined with other media, hence the increased popularity of multimedia presentations, especially when it comes to marketing. Multimedia presentation software programs are designed to help users leverage multimedia presentations and materials to give their marketing efforts a boost. Multimedia presentations use more than just images to convey ideas along with other formats like animations, videos, text, sound and other elements to get messages across. They are a lot more attention-grabbing that static stills and conventional forms of marketing as they provide a complete package that engages multiple senses.

In addition to marketing, multimedia presentation software and the resulting presentations are greatly used in many other applications, such as business presentations, educational lectures, and more. Multimedia presentations are powerful business tools as they provide a more engaging way to relate with an audience and get an important message out. They make excellent teaching tools in classroom environments, especially in this day and age when everyone’s attention spans are becoming shorter and shorter. Multimedia presentation assets are also effective tools for training and education, as they make it easier to distribute, disseminate concepts, and make training uniform across an organization.

Perhaps the greatest benefit of multimedia presentation is that different types of media, from videos to audios, images, animation, and even stills can be used and deployed in a single window. This way, you give a professional look and feel to your presentations, making them excellent tools to increase the audience’s perception. Multimedia presentations and tools also offer great flexibility as they can be modified to fit and cater to the specific audience that you are targeting, hence ensuring greater effectiveness in relaying information, concepts, and marketing messages.

Measuring Customer Experience through Digital Signage Software

One of the best things about digital signage solutions is that they produce measurable results through deep analytics. Depending on the digital signage software you are using, you can extract a wide range of useful data on user activity and target audience preferences directly from your digital signage kiosk. An advantage of interactive content is that it can produce real insights on what audiences approve of and support in terms of your marketing efforts. After all, people (end users) tend to touch what they like.  The best signage software systems have the ability to define, collect, visualize, and after all is said and done, share data that’s been collected through your interactive signs as users consume your content. This way, you can turn these experiences and insights into essential KPI resources, which can drive your marketing efforts.

Another great thing about collecting measurable data directly through your digital signage software is you get to log any and every event possible, and do so with the knowledge of the context within which the action was made. This means knowing the reasons behind each interactive event such as  items selected, scenes visited or videos played, while capturing potentially useful identification information like the time, location of the event, and even as data specific as the current weather during which the event occurred.

With the right signage software, you also get to capture events automatically, based on pre-set triggers and data points. You can collect data and organize them according to the start/stop time of experience, the entry/exit time of scene, the name of experience, name of device as well as the timestamp of the trigger or event being captured. Great systems also allow the creation of reports and charts that help you visualize trends, measure and compare performance, identify outliers, and enable efficient analysis.

The Necessity of Interactive Presentation Software for Your Client Communication

One of the objectives of making a presentation is to give all the necessary information that can positively influence the decision of your client. This is most critical when you are trying to sell or promote a product, a project, or a service, and you want to win their favor. The challenge is to make it as engaging and possibly entertaining as you can, and you can do that with an interactive presentation. Making this type of presentation on your own is now possible with software, and this provides more flexibility and encourages creativity when creating impressive and engaging materials for effective client communication.

An interactive presentation software lets you create and share expressive, sophisticated, and connected corporate and sales presentations without writing any code. This means anyone, including you, can use it, regardless of skill. The software allows you to build multi-touch interactive experiences from scratch or use existing templates, which you can modify as you go to make the presentation more suitable to your brand or character. If you can build PowerPoint slides or use Adobe Flash, you will find the software easy to use and learn. It comes with all the tools you will need for interactivity, as well as for deploying the presentation on your preferred device or screen, whether it is a smart TV or a touchscreen.

With an interactive presentation, you have a better chance at engaging your audience and keeping their attention to what you have to say from start to finish. You could impress them more effectively and capture their interest in what you are promoting or sharing. This makes the interactive presentation software a great investment, as it adds digital interactivity to create unforgettable, cutting edge, and deeply engaging corporate and sales presentations.

You can do a lot of things with an interactive presentation. Create something highly functional that lets you interact with the content using multi-touch displays, mobile devices, or an external input device, such as NFC and RFID readers, objects within the Internet of Things, and beacons. Use your ideas and data, including 3D models, videos, and PDF files, without changing a thing. The software uses HTML5, so it is future proof.