If you’ve ever stood smack in the middle of Times Square, with all those
larger-than-life ads, neon signs, and flashing lights reflecting all different
colors in an almost psychedelic show of grandeur - you’ll know the power
digital signs have to grab people’s attention and to keep them engaged. These
larger-than-life displays make use of the best digital signage
software solutions and systems for efficient content management and
deployment. A hardworking system that brings your content in front of your
target audience is behind the spectacle of lights.
Digital signage systems show dynamic media content in any kind and size
of digital signboards, from LED billboards to LCD screens, and today, touch
devices. They can display a wide variety of content, from static data to
graphs, charts, images, videos, streaming content, and more, through digital
signage software. The question remains, how do you select the best
digital signage software for your needs? We take a look at some
of the factors you should consider:
- Should you go for
an on-premise solution or a cloud-based software? On-premise solutions
have their advantages, but cloud deployment enables you to centralize
control and take advantage of remote management of your displays.
- Will integration
be possible? The best software systems will allow you to integrate your
brand-new solution with systems that are already in place within your
company. It can work well with your marketing software, scheduling system,
queue management system, etc.
- Can it
accommodate Android and iOS devices? Look for a system that includes
mobile apps, which can extend the functionality of your digital signage
software beyond your desktop.
Finding the best digital signage software can be challenging,
especially with the variety of systems currently available today, many of which
offer similar-looking solutions and products. The key is knowing the right
questions to ask as you vet your options.
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