Finding A Good Digital Signage Software Hasn’t Been Easier

 

When it comes to finding the right digital signage software, you are likely to come across many different options that could make it challenging to make an easy choice. A good software can help ensure a cost-effective and convenient way to use digital signage and deploy fresh, engaging content every time, even on multiple screens. But what should you be looking for?

First, it makes sense to know and understand what digital signage software is about. By definition, it enables the display of videos, images, social media, and other content or data on a display like a smart TV or a touchscreen. Moreover, it is a centralized platform for managing displays. That said, it should enable scheduling, flexible deployment, monitoring, and analytics.

A good digital signage software is developed by an experienced and established team of developers who understand the needs of modern businesses and organizations looking to implement digital signage. The traditional way of making content for digital signs used to be fussy and time-consuming, and it even required technical knowledge, such as programming. As a result, businesses were forced to hire creative individuals or outsource content creation, which could mean more expenses for them in the long run.

The right software should eliminate all that. It should let you create and deliver engaging, entertaining, purposeful, and data-driven digital experience in record time, with the purpose to connect customers to your brand. Digital signage software lets you show interactive content of any kind and let your audience interact with what you are showing through multi-touch screens, RFID/NFC readers, sensors, the Internet of Things, and Web APIs without making you write line of code to make that possible.

As you compare every digital signage software with one another, consider a platform that uses HTML5. That way, you can be sure that the software and your content are future-proof and can be shown on a wide range of screens, including tablets, interactive kiosks, and smart TVs. If you are not sure about a particular software product, consider getting a free version to try it out or request a free demo from the developer.

5 Benefits of Using A Chrome Digital Signage Software

 

If you are looking for a cost-effective and reliable digital signage solution, Google has one for you. Known as Chrome digital signage, it consists of the Chrome browser and operating system to provide an array of services you can use to share information, showcase your brand, and entertain your audience. Chrome is a good choice because it is known to be versatile, reliable, secure, and fast. With the right digital signage software, you can easily get the most from it.

Digital signage software is an innovative product that lets you make interactive content that can run seamlessly on Chrome OS. If you have invested in Chrome OS and Internet of Things devices, you might want to add Chrome digital signage software to the mix and experience these five benefits for yourself:

1. Keep the work in the house

No need to hire additional experts or outsource the creation of digital signs. The digital signage software can make it easier for you and your team do that on your own. It supports the creation, deployment, and measuring of interactive digital signage without requiring content creators to write a line of code.

2. Easy to use

The Chrome digital signage lets you make highly functional and gorgeous applications for your audience using your own content. There is no need to change the format or size of assets like images, documents, videos, 3D models, and others that you want to include on your signage.

3. Keep your signs interactive

Do you want to keep your audience engaged and entertained? The digital signage software can make that possible. It lets you and your audience interact with the content using the Internet of Things, multi-touch surfaces, sensors, RFID/NFC readers, or Web APIs.

4. Future-proof content

Chrome digital signage software uses HTML5, making it future-proof and versatile, even as technology continues to evolve. You can even deploy your content anywhere from your office.

5. Analytics

Find out what your audience likes based on what they touch and the content they prefer to view on your digital signage. The software can define, collect, visualize, and share that data to give you insights.

5 Awesome Tips to Help You Make A Great Interactive Presentation

 

It can be challenging to put together an engaging presentation. It may go well at the start, but it can easily become stale and bore your audience, and that’s the last thing you want to happen. You can avoid that by making an interactive presentation rather than going for the traditional slideshow. With interactivity added to what you have to show and say, you can keep your audience guessing, engaged, and possibly entertained. Here are some tips to help you make good interactive presentations:

 1. Use modern screens

Incorporate smart TVs and tablets into your presentation to provide a one-of-a-kind digital experience that can connect you to your audience. Some software technologies can make that possible, so you can even include other interactive technologies and enable sensor-driven content. You can also consider interacting with your interactive presentation using your smartphone.

2. Make it non-linear

Interactive presentations can flow in a non-conventional way. After all, they are not your usual slideshow. So, you can keep your audience on their toes when needed, and they are likely to pay more attention.

3. Make it shareable

Do you want to make your interactive presentation available to your audience later or while you are presenting? Give them a URL of your work, or deploy the presentation to their individual devices, such as their smartphones and tablets.

4. Animate everything

Animated objects are more attractive compared to when you keep them static. So, consider animating functions like blur, rotate, move, hide, and shrink, or choreograph multiple effects to function in parallel. Some presentation software solutions also have extensive configuration options, so you can have more control of the movements.

5. Design it for accessibility

Are you presenting to an audience with special needs? Consider an interactive presentation with accessibility in mind, such as keyboard-enabled navigation, text-to-speech, and onscreen gestures.

All these are possible with a good digital signage software that can also help you make interactive presentations and bring them to life to entertain and inform your audience.

How to Utilize Chrome OS for Digital Signage

 

Users describe Chrome digital signage as a scalable, dependable, and cost-effective, hence practical digital signage solution for a wide range of applications. Its versatility also allows users the freedom to use most any Chrome OS device to deploy and power digital signs, ranging from Chromebit to Chromebook, Chromebox, Chromebase, and other compatible devices. 

 

A Chrome digital signage setup offers a low-cost entry to digital signage displays. Chrome is generally designed for speed, dependability, and ease-of-use—traits that most business owners seek when investing in a digital signage system. These qualities also contribute significantly to the security and consistency of the digital signage solution. With Chrome OS, users can remotely control and manage different aspects of network configuration; monitor devices and keep track of system health and status; restrict devices to only run as digital signs; secure the system with encryption, verified boots, sand-boxing, and other system updates; and connect energy-efficient small form devices. 

 

The system features a Chrome digital signage device management console, which can be utilized to configure and control all Chrome digital signage devices remotely. This enables system administrators to configure and manage all signage devices as well as pre-configure the network to the organization's desired settings. This way, administrators can remotely install apps, take screencaps, and view connectivity from afar and even reboot the OS device manually. 

 

When utilizing Chrome for digital signage, it is best to choose small form, but powerful commercial-grade devices and systems from certified Google partners. This will allow you to maximize the use of Chrome OS in your digital signage applications and create and deploy dynamic interactive content, ranging from images and videos to weather forecasts, slideshows, RSS feeds, text tickers, interactive polls, webpages, social media feeds, video queues, video streams, and more.

 

 

Give Your Sales Presentation a Boost by Making Them Interactive

 

There’s power in interaction, especially when trying to do a sales presentation and making your points and pitches stick. One of the biggest challenges that presenters face when standing in front of a listening audience is keeping them engaged during the entire sales presentation. If your prospects are bored or distracted, chances are they will not fully understand the information you are trying to relay, making it more challenging to persuade them to support your cause. A great strategy to maintain your prospect’s attention during a sales presentation is to inject interactivity into the equation. By adding interactive elements into a sales pitch, you make your presentation more engaging and memorable. 

 

Interactive sales presentations have great advantages over conventional presentation styles. One of the most significant benefits of making a presentation interactive is boosting audience engagement. Asking your audience to participate in any way possible in your presentation provides them with a more immersive experience that will help shift their focus and make them more interested in the message you are trying to convey.

 

The novelty of interactive presentations also makes your sales pitch unique. Whether you are meeting with current partners or new prospective clients, you will probably compete with several other businesses offering many of the same things. This is why it is important to make your presentations novel, incorporating interactivity to stand out from the rest and be more memorable to your viewers and listeners.

 

Interactive sales presentations are also key to better information retention. Making use of new technology that transforms your presentation into a more inclusive affair will make it easier for your audience to absorb and retain the information you share. Injecting interactivity into your presentations will help people remember what you said about the product, service, or prospect you are selling and why they should support it.

 

A Guide to Select the Best Digital Signage Software

 

If you’ve ever stood smack in the middle of Times Square, with all those larger-than-life ads, neon signs, and flashing lights reflecting all different colors in an almost psychedelic show of grandeur - you’ll know the power digital signs have to grab people’s attention and to keep them engaged. These larger-than-life displays make use of the best digital signage software solutions and systems for efficient content management and deployment. A hardworking system that brings your content in front of your target audience is behind the spectacle of lights. 

 

Digital signage systems show dynamic media content in any kind and size of digital signboards, from LED billboards to LCD screens, and today, touch devices. They can display a wide variety of content, from static data to graphs, charts, images, videos, streaming content, and more, through digital signage software. The question remains, how do you select the best digital signage software for your needs? We take a look at some of the factors you should consider:

 

• Should you go for an on-premise solution or a cloud-based software? On-premise solutions have their advantages, but cloud deployment enables you to centralize control and take advantage of remote management of your displays.

 

• Will integration be possible? The best software systems will allow you to integrate your brand-new solution with systems that are already in place within your company. It can work well with your marketing software, scheduling system, queue management system, etc.

 

• Can it accommodate Android and iOS devices? Look for a system that includes mobile apps, which can extend the functionality of your digital signage software beyond your desktop. 

 

Finding the best digital signage software can be challenging, especially with the variety of systems currently available today, many of which offer similar-looking solutions and products. The key is knowing the right questions to ask as you vet your options.

 

It is Essential to Have a Windows Kiosk Software to Command Digital Signage

 

A kiosk software system is a form of digital signage software solution and user interface platform designed for interactive kiosk or digital kiosk systems to allow user interaction and other activities within their scope of use.  It essentially prevents activities that are beyond the scope of execution of the program, replacing or altering the look and the feel of the system it is running over and enabling customization of the user interface and a limited offering of some ad-hoc services. A kiosk software like Windows Kiosk software locks down the system to protect the kiosk from unauthorized user activity and access.

 

It is crucial to have Windows Kiosk software in place, especially when deploying a publicly accessed device, such as in libraries, stores, public transport, vending machines, etc. a digital signage software for kiosk environments may likewise offer remote access and monitoring to help business owners manage multiple kiosks, even from a remote location. Alerts can be put in place to automatically notify kiosk managers and administrators about daily activity reports as well as problems or issues detected by the system.

 

A kiosk software may likewise be equipped to enable remote update of digital content, allowing kiosk managers and owners to upload significant data and deploy relevant content in a timely manner. Kiosk software solutions are also widely used to manage and monitor touch screen devices and enable the use of touch screen selection and virtual keyboard options for interactive display of content.

 

When planning for interactive kiosk implementation and deployment, your choice of digital signage software solution is crucial not only in tailoring the experience for your target users (from simple custom browsing experiences to more advanced user interactions), but also in simplifying the deployment of these interactive experiences across all your kiosk devices and installations.   

Digital Signage Solutions: A Dynamic Way to Promote Your Content

 

Digital signage solutions are electronic display platforms that are extremely useful for marketing and advertising purposes. Numerous businesses are deploying digital signage strategies to build brand awareness as well as to deliver content about products and services, as well as other pieces of information relevant to the business or industry.

 

While it’s unfair to say that consumers are no longer responsive to print ads, the power of digital signage solutions to attract people’s attention and encourage engagement is undeniable, which is why more and more businesses are turning to digital means of promoting content and channeling more resources to digital efforts than traditional strategies.

 

Digital signs are definitely a more versatile platform for advertising and marketing content. They offer a world of benefits that traditional media simply cannot provide, beginning with highly customizable content, which allows stronger brand recall. When you invest in digital signage solutions, you can tap into the endless possibilities that the platform offers, including running relevant and time-sensitive ads and content across your entire signage network. With print ads, you will need to take into account a significant lead time to get your content out, whereas digital signs enable you to roll out ads as you produce them so you can always have fresh and relevant content in front of your target audiences. Digital signage systems also give you full control over the messages you deploy so you can run relevant ads on specific times of the day or days of the week, depending on the impact you wish to achieve or the audience you are targeting.

 

Thanks to modern digital signage solutions, creating new ads and even interactive content for digital screens has also become less and less expensive. We now have tools that simplify content generation and deployment across a wide range of digital signage infrastructure and devices.

Customize Your Digital Signage According to Your Business with Signage Software

 

Digital signage systems and solutions breathe new life in to business and commercial environments. While the impact of static signs is undeniable, displaying dynamic ads that your target audience can interact with, not only captures people’s attention, but more importantly delivers your message efficiently and in a way that makes your brand and business memorable and remarkable. Nowadays, consumers are all about experience and a digital signage display provides businesses a way to display customized content, from graphics to video, and other forms of media on small form-factor screens to larger than life video walls.

 

With interactive technology and digital signage software, you can even create immersive experiences that will help customers enjoy even deeper engagement with your business. Modern signage software enable you to create content, which feed consumers with ads and help you with your marketing agenda. They also enable customers to experience greater customer service by helping them do product research, view product options, locate inventory, and sometimes even, try on products, virtually.

 

Digital signage solutions help personalize consumers’ experiences and allow you to connect with your audience in a more engaging manner. Digital signs are great attention-grabbers that draw customers deeper into a memorable and enjoyable shopping experience. Thanks to advanced technology, you can add interactive digital interactions consumers can look forward to whenever visiting your business, helping you build on the appeal and value of your physical location. Consumers nowadays are used to interacting with and accessing information through screens, which is why adding a digital dimension to your space with the help of digital signage, only makes good business sense, if you want to increase engagement and foster better customer service in your business.

 

Now that customer experience influences consumer behavior greatly, more and more brick and mortar businesses are turning to digital signage technologies to provide the kind and level of customer service that people seek.