Saturday 21 December 2019

Do You Know the Use of Android Digital Signage?


The digital signage industry has entered an all new frontier with the introduction of Android technology into the mix of different platforms on which digital signs can run. Many industry experts agree that Android is ushering in a bright future for digital signage. With Android dongles, set-top boxes, smart displays, TV boxes, tablets, and other such hardware becoming better and cheaper, Android digital signage solutions and software programs are also following suit with more powerful features that make creating and deploying interactive digital signs and presentations more manageable than ever.

Android powered devices from small smart tablets to larger scale displays provide businesses with a low-cost display system option, all while ensuring exceptional quality presentations and reliable performance—one that will satisfy the demands of modern, discerning consumers. As a result of this surge in high quality, low-cost android digital signage platforms, more apps and solutions have also come to the surface to help users maximize the capabilities of their Android display hardware.

In the past, only businesses with dedicated in-house expertise in writing code and designing digital interactive experiences are able to take full advantage of their android digital signage system. Businesses without the capacity to pay for costly professional services are often left in the dust by those who can afford professional programmers to create their digital presentations. Today, however, android digital signage software solutions exist to simplify content creation and deployment over these technologies. These platforms are designed to help users create, deploy, and measure digital presentations and interactive presentations without having to write complex code. This means being able to maximize the capabilities of android display systems without the complexities and technicalities of code. Now that people are more accustomed to digital devices, using Android signage systems only makes sense if you want to increase engagement within your brick and mortar location.



Content Management and Monitoring by Digital Menu Board Software


Digital menu boards are essentially electronic menu board displays typically found in coffee shops, quick-serve restaurants, as well as in service-based businesses. They serve as great tools not only to show people what a business has in offer, but also to tell them about current promotions they can subscribe to. They amplify upsell opportunities and they help make business offerings more enticing in the eyes of consumers. For digital boards to work, you need a well-designed digital menu board software that can help you with content management and monitoring, for easier creation, deployment, and measurement of your digital menu board content.

While it is convenient to simply flash your menu’s content on a screen right above your QSR counter, there are better ways that you can present your offerings and maximize the promotional potential of your digital menu boards, with the help of the right digital menu board software and with a smarter approach to presenting what you have to offer. It can be frustrating to look at a continuous roll of fast-moving digital menu animation that doesn’t give you a chance to evaluate the options being laid out. When designing content for digital menus, it pays putting yourself in the shoes of your typical customer and thinking about what they want to see in your menu board and how they want to see them.

With the right digital menu board software, it is easy to organize your content in a way that appeals to your consumers’ appetite and wants. You want to help your guests and visitors make quick and easy decisions they won’t regret upon walking away—and ones that will help them make the most out of their money. Such is the purpose of a menu board and a well-designed electronic menu can help you achieve better customer service by pointing your clients to the right choices.

Chrome Digital Signage: How it Works?


Chrome digital signage remains the preferred digital sign infrastructure option for many businesses, mainly because of its reliability and exceptional performance, ease of set-up and installation, and quick and easy maintenance—all at a very affordable cost. Digital signage solutions, however, are not all about hardware. Infrastructure is only one part of the story and to complete the picture, you need a way to create interactive content to showcase and display through your hardware. The question now becomes, how do you endeavor to create interactive content without needing expensive professional services? How can you make chrome digital signage a more sustainable platform that you can maximize for business marketing? The answer to these comes in the form of intuitive digital signage software systems designed to help users create and deploy and then measure and analyze interactive digital content for Chrome systems.

The Chrome browser and operating system both offer multiple services catering to users’ digital signage needs. Chrome has made certain that every aspect of business’ digital signage requirements is covered through their media players, devices, apps, and even their very own chrome device management platform. Just the same, you need supplementary systems that can help tie everything together and provide you a way to create interactive content with ease. This where digital signage software systems come into play—the best of which require little to no technical expertise in order to work.

Nowadays, it is easy to design, build, and create highly functional applications and attractive presentations for most any type of audience and any industry vertical with the help of intuitive tools that make designing and deployment tasks easier and more manageable. These tools and applications help users interact with skillfully designed interactive presentations and digital experiences with any Chrome device as well as other connected objects in the IoT.

Why Android Digital Signage are Always Best?


Smartphones and Android devices have taken the world by storm and they have pretty much infiltrated most if not all aspects of life in general. Only a few years back, technology developers’ go-to system when developing any type of tech solution is the PC architecture. This is because traditional computers offered powerful, dynamic, and enhanced operating systems, not to mention hardware familiarity, which makes them highly adaptable for many different tech solutions. In the past, the best digital signage software solutions were also PC-based, due in large part to the above stated benefits of PC-based tech architecture. Today however, digital signage providers and tech developers are turning to more current technologies (mobile technologies) as the basis for newer products and solutions. Android digital signage solutions are increasing in visibility across industries as more and more businesses choose to leverage smartphone ecosystems to facilitate various processes.

In addition to mobile convenience, Android digital signage systems are widely used because of other advantages such as wireless connectivity, portability, interactive capabilities, and display flexibility. Interactivity is also a welcome bonus as touchscreen solutions are also becoming more commonplace in the market. Not only are Android digital signage solutions offering much of the same advantages and capabilities as more traditional platforms, they also improve upon these capabilities, while providing even more attractive benefits for users.

Another huge advantage of android digital signage over more traditional display solutions is increased engagement. Consumers nowadays favor interactivity, hence the demand for more interactive experiences in service sectors, retail establishments, and other locations. They seek the same Android based mobile experiences in digital signage and displays. This is why businesses that choose to invest in interactive digital signage solutions are gaining much leverage over their competitors who are still stuck in their old ways. Android based digital solutions make for excellent investments for businesses.

What do Consumers Actually Want from Digital signage in retail?


Digital signage in retail is becoming an increasingly common sight in retail environments as more and more business owners seek new and better ways to connect with consumers and create better experiences in-store. Now that experience sells, retailers are working hard to set themselves apart from competitors and gain the interest, business, and loyalty of consumers. In this increasingly connected world, businesses that are able to successfully fuse digital experiences with their physical, brick and mortar stores are the ones that earn greater success. What customers seek in digital signage in retail solutions is a cohesive and seamless multichannel experience that enables more enjoyable in-store experiences.

Digital signage in retail marketing is so much more than signs and screens displaying videos and digital ads. When planning your in-store digital signage strategy, it is important that you know exactly what people are looking for in their in-store experience. Just like any marketing channel, people expect to be informed, entertained, and impressed by your digital signs. They want experiences that are helpful and memorable.

This said, retailers have a broad range of display solutions to choose from when it comes to in-store signage. While traditional printed store signage remains to be useful, consumers nowadays seek interaction, hence the popularity of digital signage in retail displays that invite and boost customer engagement. What makes digital signage solutions better than traditional in-store displays is that they provide store owners greater control over what to show customers at any given point in time. This means that signs and displays are always updated and timely. Digital signs are worthwhile investments because they provide great flexibility in types of material and the kinds of interactions that you can provide your target audiences. They help increase in-store interaction and promote customer engagement, which enable increased capability to draw in more traffic and improve bottom-line sales.

Samsung Digital Signage: How It Plays an Important Role in Marketing


Samsung continues to be a leading name when it comes to high-quality digital equipment that supports the marketing efforts of any business. Exceptional durability and high-end picture quality of Samsung digital signage makes it a popular option among displays that can elevate the viewing experience of customers. It is applicable for users of Android devices that may need a more flexible way to entertain, engage, and inform through high-quality interactive marketing content. Here are ways that Samsung can be a good option for digital signage for your marketing campaign:

  • Deliver excellent image quality – It pays to have Android digital signage that can clearly display your promotional content. Samsung’s latest screens come with specialized LED HDR (high dynamic range) technology to optimize the image. It also elevates grayscale to maximize details, even with a low-brightness setting.

  • Easy to set up – Samsung digital signage screens are lightweight, seamless, and compact, so they are easy to transport and set up anywhere that can ensure visibility. Critical functions can be accessed on the front to eliminate catwalk space and any hassles, unlike when these are located at the back of the device.

  • Smart screens – One of the best things about using Android digital signage is the smart digital display. Some screens can automatically adjust or calibrate their brightness and color, so you do not have to.

  • Versatility – Easily set up Samsung’s LED displays to create bigger digital signage that can adapt to any wall shape, curve, or dimension. The wider viewing angle gives you more freedom to display any digital signage that you want without constraints. With the right digital signage software, you should be able to fulfill that with ease.

  • Engage your audience – Innovative digital signage software works well with Samsung digital signage to allow you to deliver interactive content to effectively entice and engage your target audience. You can even interact with your content using multi-touch technology and external input devices, like NFC or RFID tag readers, beacons, and objects covered by the Internet of Things.