What do Consumers Actually Want from Digital signage in retail?

Digital signage in retail is becoming an increasingly common sight in retail environments as more and more business owners seek new and better ways to connect with consumers and create better experiences in-store. Now that experience sells, retailers are working hard to set themselves apart from competitors and gain the interest, business, and loyalty of consumers. In this increasingly connected world, businesses that are able to successfully fuse digital experiences with their physical, brick and mortar stores are the ones that earn greater success. What customers seek in digital signage in retail solutions is a cohesive and seamless multichannel experience that enables more enjoyable in-store experiences.

Digital signage in retail marketing is so much more than signs and screens displaying videos and digital ads. When planning your in-store digital signage strategy, it is important that you know exactly what people are looking for in their in-store experience. Just like any marketing channel, people expect to be informed, entertained, and impressed by your digital signs. They want experiences that are helpful and memorable.

This said, retailers have a broad range of display solutions to choose from when it comes to in-store signage. While traditional printed store signage remains to be useful, consumers nowadays seek interaction, hence the popularity of digital signage in retail displays that invite and boost customer engagement. What makes digital signage solutions better than traditional in-store displays is that they provide store owners greater control over what to show customers at any given point in time. This means that signs and displays are always updated and timely. Digital signs are worthwhile investments because they provide great flexibility in types of material and the kinds of interactions that you can provide your target audiences. They help increase in-store interaction and promote customer engagement, which enable increased capability to draw in more traffic and improve bottom-line sales.