Saturday 21 December 2019

Samsung Digital Signage: How It Plays an Important Role in Marketing


Samsung continues to be a leading name when it comes to high-quality digital equipment that supports the marketing efforts of any business. Exceptional durability and high-end picture quality of Samsung digital signage makes it a popular option among displays that can elevate the viewing experience of customers. It is applicable for users of Android devices that may need a more flexible way to entertain, engage, and inform through high-quality interactive marketing content. Here are ways that Samsung can be a good option for digital signage for your marketing campaign:

  • Deliver excellent image quality – It pays to have Android digital signage that can clearly display your promotional content. Samsung’s latest screens come with specialized LED HDR (high dynamic range) technology to optimize the image. It also elevates grayscale to maximize details, even with a low-brightness setting.

  • Easy to set up – Samsung digital signage screens are lightweight, seamless, and compact, so they are easy to transport and set up anywhere that can ensure visibility. Critical functions can be accessed on the front to eliminate catwalk space and any hassles, unlike when these are located at the back of the device.

  • Smart screens – One of the best things about using Android digital signage is the smart digital display. Some screens can automatically adjust or calibrate their brightness and color, so you do not have to.

  • Versatility – Easily set up Samsung’s LED displays to create bigger digital signage that can adapt to any wall shape, curve, or dimension. The wider viewing angle gives you more freedom to display any digital signage that you want without constraints. With the right digital signage software, you should be able to fulfill that with ease.

  • Engage your audience – Innovative digital signage software works well with Samsung digital signage to allow you to deliver interactive content to effectively entice and engage your target audience. You can even interact with your content using multi-touch technology and external input devices, like NFC or RFID tag readers, beacons, and objects covered by the Internet of Things.

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