Monday 20 February 2017

How A Museum Can Benefit from Interactive Digital Signage

You cannot change history, but you can always change the way you deliver information—and one of the best ways to do that is by upgrading to interactive digital signage. With interactive and digital screens, you can deploy fun and entertaining experiences for your museum, even without the knowledge of coding or programming. There are many ways that a museum can benefit from interactive digital signage, and the benefits have something to do with keeping the work in-house, minimizing the need to spend on outsourcing, and reducing the risk of not meeting deadlines. By working in-house, you eliminate the costs associated with software development by creating engaging content by yourself using your own files.

Interactive digital signage is an engaging and dynamic way to keep the attention of your visitors. The popularity of touchscreen devices has helped visitors become more tech-savvy, so they are not afraid to interact with digital screens to find information. This way, interactive digital signage enhances the visitor experience in your museum. At the same time, you can make your visitors feel more involved in your exhibit when they can interact with it through the interactive digital content on touchscreens.

Touch gestures are not the only ways your visitors can interact with interactive digital signage. You can program the display to change or move when visitors interact with them using their mobile devices, RFID/NFC tag readers, and other connected objects among the Internet of Things.  Interactive digital signage is versatile and can be deployed on most advanced screens, like Android tablets, touchscreen monitors, and the iPad. Hence, you should be able to choose the right devices that fit your budget and your museum’s needs.

By integrating interactive digital displays into your museum, you can easily promote or deliver information to your visitors. Their versatility allows you to cater to any type of visitor, whether they prefer to explore the museums on their own, in a group, or they prefer one-on-one interaction with the display.

Discover the Benefits of Digital Signage Software in Real Estate

Real estate websites have made it more challenging for traditional agents to make a sale. To stay competitive, real estate agents must consider adopting digital platforms that can let them showcase the properties they represent in a fun and engaging way. These platforms include touchscreen devices, multi-touch screens, and the use of digital signage software. There are many ways that digital signage software can help real estate agents boost their efficiency and increase their sales. Here are some of the benefits:

•    Create engaging and enticing content that can attract customers – Static signs can easily be ignored, but colorful and animated elements in a digital signage can easily capture the attention of target customers. Digital signage software lets real estate agents combine audio and visual stimuli to entice the viewer to follow-through, even when the message is as simple as ‘visit our website’ or ‘call us’. Once engaged, the viewer is more likely to pay attention to what the sign is saying and recall the message.

•    Provide a full view of the houses – Real estate agents can eliminate the need to fumble through actual blueprints and pictures of houses when all the relevant images are included in a digital presentation. Digital signage software can incorporate 3D graphics and walkthroughs to give prospective buyers a better look and feel of the property. This way, real estate agents can save time and effort, while making sure that they are presenting the property in an engaging and entertaining way.

•    Update content in real-time, even remotely – Digital signage software lets real estate agents update their data remotely and store their content in the cloud. Using digital signage, information about the property can be made available 24/7, even after office hours. This way, agents can increase their exposure rates and leads.

•    Versatile – Real estate agents can use digital signage software to create development profiles and interactive listings that are always up-to-date

Digital Signage for Sales – Optimize the Effectiveness of the Technology

Posters, brochures, and fliers may work for your sales teams, but you can do better by incorporating digital signage into your sales tactics. This way, you can promote your product or services in a more attractive and engaging way. A well-made and strategically placed static promotional medium may take you far, but digital signage is still king if you want to get ahead of your competition. With digital signage, you can create dynamic and interactive displays that can easily attract your target audience. At the same time, it shows that your business is tech-savvy, which may increase its appeal to a specific type of audience that is used to digital and touchscreen devices.

Digital signage for sales may help increase the productivity and efficiency of your sales teams. Some solutions enable you to store and deploy your content remotely from the cloud, giving you the option to update or change your information in real-time. When you use digital signage with the right software, you can incorporate interactivity to your sales pitches and presentations, even if you lack coding experience or expertise. Sales pitches can be more effective when they can encourage your audience to interact with them using multi-touch displays and mobile devices. High-end digital signage uses HTML5, so your interactive presentations and sales pitches should be future proof.

Sales pitch presentations can take different formats and forms, and you could spend a lot of time, money, and effort trying to make them convincing and engaging. Digital signage for sales can ease that burden with its versatility across many different applications, like trade show kiosks and for training new sales staff. With digital signage, you can optimize the effectiveness of technology and use it to create a better way to showcase your products and services, or share information on your company, with analytics to help you realize which parts of your content are highly preferred by your target audience.

Digital Signage for Corporate Industry – Take Your Presentations to the Next Level

If you are still using the usual (and outdated) PowerPoint slides or static visual aids, you may want to take your presentations to the next level by using digital signage. Not just for advertising and promotion, digital signage is a versatile tool you can use to make a better impression on your target audience and deliver information in a more engaging and entertaining way during corporate presentations. The versatility of digital signage for the corporate industry goes beyond the boardroom, as it can be used in trade shows, training programs, communications, and by sales teams, too.

Digital signage has become more useful for the corporate industry due to platforms that enable users to build and deploy interactive digital experiences, even without programming knowledge. This way, presentations can improve when they have animated and colorful content, and appropriate audio and video, all of which can be launched and triggered using mobile devices, touchscreens, external input devices, and IoT devices. With extensive content support, you can use your own content and data, including Flash animation and YouTube videos, Microsoft Bing maps, 3D models, and PDF files without changing their file type. As soon as you have dragged and dropped your files into your presentation, they are already interactive and responsive to common touchscreen gestures, like pinch, swipe, and tap.

Using digital signage, you can keep your audience’s attention and encourage them to participate in discussions. Use it to make impressive and effective sales pitches to your bosses, analysts, and investors, or use it to present data well during new hire training and employee meetings. This way, you can easily wow your audience and make sure they will not be bored, even after 15 or 20 minutes of sitting in your meeting.

Advantages of Using Digital Signage for Samsung SSP

Samsung SSP (Smart Signage Platform) is an open-source proprietary all-in-one solution in Samsung’s SMART signage. It may be just what you need to minimize the use of additional devices to play digital media and connect with the server. Samsung introduced SSP in 2013, and it revolutionized the use of device management platforms and no-PC content for digital signage. This way, digital signage is easier to manage and more reliable and flexible in empowering users to make higher-quality, engaging content.

As an all-in-one platform, Samsung SSP has become an ideal alternative to external media players with SOC-based app launchers. All you need is this robust platform that provides the freedom and power to build and deploy attractive and highly functional applications for any audience on your Samsung displays. Samsung SSP provides an integrated and simplified media player that is versatile for any purpose, such as sales, corporate presentations, advertising and promotion, education, and museums. This convenience enables any user, like cloud content service providers, to create their own applications and host them on exclusive web servers.

Samsung SSP provides a URL for server access and to let users download apps from the homepage once the device has booted. A cloud service can be set on the digital sign, so content can be played and streamed directly from the cloud over a wireless or wired network. Samsung SSP is customizable, so it is easy to scale to the needs of every business or organization. The latest solution is the fourth-generation SSSP that is powered by Tizen, which leveraged the changing multimedia experience and hardware management for Samsung’s dedicated CMS (content management service) partners via cloud technology. With new developer tools, partners may facilitate the testing and development of new solutions.

Digital signage using Samsung SSP is a fresh and vibrant take on providing your target audience with rich and engaging digital interactive experiences. To make the most of the technology, consider using a high-end digital signage software that can let you make those digital interactive experiences by yourself without coding.