Monday 20 February 2017

Discover the Benefits of Digital Signage Software in Real Estate

Real estate websites have made it more challenging for traditional agents to make a sale. To stay competitive, real estate agents must consider adopting digital platforms that can let them showcase the properties they represent in a fun and engaging way. These platforms include touchscreen devices, multi-touch screens, and the use of digital signage software. There are many ways that digital signage software can help real estate agents boost their efficiency and increase their sales. Here are some of the benefits:

•    Create engaging and enticing content that can attract customers – Static signs can easily be ignored, but colorful and animated elements in a digital signage can easily capture the attention of target customers. Digital signage software lets real estate agents combine audio and visual stimuli to entice the viewer to follow-through, even when the message is as simple as ‘visit our website’ or ‘call us’. Once engaged, the viewer is more likely to pay attention to what the sign is saying and recall the message.

•    Provide a full view of the houses – Real estate agents can eliminate the need to fumble through actual blueprints and pictures of houses when all the relevant images are included in a digital presentation. Digital signage software can incorporate 3D graphics and walkthroughs to give prospective buyers a better look and feel of the property. This way, real estate agents can save time and effort, while making sure that they are presenting the property in an engaging and entertaining way.

•    Update content in real-time, even remotely – Digital signage software lets real estate agents update their data remotely and store their content in the cloud. Using digital signage, information about the property can be made available 24/7, even after office hours. This way, agents can increase their exposure rates and leads.

•    Versatile – Real estate agents can use digital signage software to create development profiles and interactive listings that are always up-to-date

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