Samsung Digital Signage – The Smart Solution

In many aspects of business, it is not difficult to see the clear advantages of going digital, including in areas such as marketing and brand building. As businesses are making significant shifts from traditional to digital solutions, you may wonder whether or not making the switch to Samsung digital signage is a worthwhile move.

A Digital sign saves time and in the long term, money. It helps drive new business while enhancing consumer experience, thanks to its dynamic nature, which empowers (and enables) relevance and immediacy that is simply not possible with other conventional and more established merchandising and marketing tools/channels such as posters, brochures, and other static print materials.

The question remains, why should you choose Samsung digital signage as a digital sign solution? We delve even deeper into the impact of making the digital switch. As the market moves forward to more advanced times, businesses are also increasingly shifting to more advanced methodologies and strategies in various aspects of operations, the most notable of which is the use of digital signs to educate, engage, and serve customers. From banks to retailers, restaurants, hospitals, transit operators, and public offices, organizations are finding great use for digital signs as point of wait and point of sale tools for promoting brands, merchandise, and services.

Samsung digital signage solutions offer an entire range of benefits and advantages over other digital sign systems, beginning with greater longevity, as their hardware systems are assessed for simulated full lifecycles that are double of your typical consumer TV. This means more time to realize and maximize returns. Samsung digital displays are also built for long-term operation even in harsh and high-temperature conditions, while providing great resistance to damaging elements such as dust particles. In terms of software compatibility, Samsung digital signage solutions also offer excellent support for various content creation and management solutions in the market.   

Multimedia Presentation Software – Boost in Marketing Energy

Throughout human history, images have always held great power as a form of communication. This pictorial form of communication becomes even more potent when combined with other media, hence the increased popularity of multimedia presentations, especially when it comes to marketing. Multimedia presentation software programs are designed to help users leverage multimedia presentations and materials to give their marketing efforts a boost. Multimedia presentations use more than just images to convey ideas along with other formats like animations, videos, text, sound and other elements to get messages across. They are a lot more attention-grabbing that static stills and conventional forms of marketing as they provide a complete package that engages multiple senses.

In addition to marketing, multimedia presentation software and the resulting presentations are greatly used in many other applications, such as business presentations, educational lectures, and more. Multimedia presentations are powerful business tools as they provide a more engaging way to relate with an audience and get an important message out. They make excellent teaching tools in classroom environments, especially in this day and age when everyone’s attention spans are becoming shorter and shorter. Multimedia presentation assets are also effective tools for training and education, as they make it easier to distribute, disseminate concepts, and make training uniform across an organization.

Perhaps the greatest benefit of multimedia presentation is that different types of media, from videos to audios, images, animation, and even stills can be used and deployed in a single window. This way, you give a professional look and feel to your presentations, making them excellent tools to increase the audience’s perception. Multimedia presentations and tools also offer great flexibility as they can be modified to fit and cater to the specific audience that you are targeting, hence ensuring greater effectiveness in relaying information, concepts, and marketing messages.

Measuring Customer Experience through Digital Signage Software

One of the best things about digital signage solutions is that they produce measurable results through deep analytics. Depending on the digital signage software you are using, you can extract a wide range of useful data on user activity and target audience preferences directly from your digital signage kiosk. An advantage of interactive content is that it can produce real insights on what audiences approve of and support in terms of your marketing efforts. After all, people (end users) tend to touch what they like.  The best signage software systems have the ability to define, collect, visualize, and after all is said and done, share data that’s been collected through your interactive signs as users consume your content. This way, you can turn these experiences and insights into essential KPI resources, which can drive your marketing efforts.

Another great thing about collecting measurable data directly through your digital signage software is you get to log any and every event possible, and do so with the knowledge of the context within which the action was made. This means knowing the reasons behind each interactive event such as  items selected, scenes visited or videos played, while capturing potentially useful identification information like the time, location of the event, and even as data specific as the current weather during which the event occurred.

With the right signage software, you also get to capture events automatically, based on pre-set triggers and data points. You can collect data and organize them according to the start/stop time of experience, the entry/exit time of scene, the name of experience, name of device as well as the timestamp of the trigger or event being captured. Great systems also allow the creation of reports and charts that help you visualize trends, measure and compare performance, identify outliers, and enable efficient analysis.