One of the best things about digital
signage solutions is that they produce measurable results through deep
analytics. Depending on the digital
signage software you are using, you can extract a wide range of useful
data on user activity and target audience preferences directly from your digital signage kiosk. An advantage of
interactive content is that it can produce real insights on what audiences approve
of and support in terms of your marketing efforts. After all, people (end
users) tend to touch what they like. The
best signage software systems
have the ability to define, collect, visualize, and after all is said and done,
share data that’s been collected through your interactive signs as users
consume your content. This way, you can turn these experiences and insights
into essential KPI resources, which can drive your marketing efforts.
Another great thing about collecting measurable data directly through
your digital signage software is
you get to log any and every event possible, and do so with the knowledge of
the context within which the action was made. This means knowing the reasons
behind each interactive event such as
items selected, scenes visited or videos played, while capturing potentially
useful identification information like the time, location of the event, and
even as data specific as the current weather during which the event occurred.
With the right signage software, you also
get to capture events automatically, based on pre-set triggers and data points.
You can collect data and organize them according to the start/stop time of
experience, the entry/exit time of scene, the name of experience, name of
device as well as the timestamp of the trigger or event being captured. Great
systems also allow the creation of reports and charts that help you visualize
trends, measure and compare performance, identify outliers, and enable
efficient analysis.
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