The world of digital advertising has been forever changed with the arrival of digital display technology. Now that digital signage is more ubiquitous than ever, business marketers are clamoring to get their hands on the technology. Static signs are becoming less and less prominent as digital signs take over retail establishments, commercial areas, and many other public spaces. Below are some of the greatest changes that digital signs bring to the world of digital advertising:
More cost-efficient advertising – Digital signs, although substantially costlier during the initial stage of implementation, can prove to be a cost-effective alternative to traditional print advertisement especially when you look at future projections. It is also a lot easier to calculate the ROI you will generate by simply looking at the amount of print and traditional advertisements you normally produce over a particular period of time and comparing it to the running costs of your digital equipment and the enhanced engagement it creates.
Easier to manage – Updating and managing multiple screens is a lot simpler and easier with digital signage solutions. Because digital technology makes it possible to contain all resources in a central location, managing marketing messages and scheduling the release of each campaign is a lot easier with digital signs, whether you need to broadcast to a few units or several kiosks within a building or within a network of buildings. Digital signs also have the capability to broadcast not just static images but moving pictures and interactive presentations, which create better user engagement.
More environmentally-conscious – Traditional marketing schemes are quite wasteful, considering the amount of resources that go into their production. Not only do they use up resources, they also create a good amount of waste after the fact, which is why more and more businesses are switching to paperless, digital signage solutions within their establishments.
More cost-efficient advertising – Digital signs, although substantially costlier during the initial stage of implementation, can prove to be a cost-effective alternative to traditional print advertisement especially when you look at future projections. It is also a lot easier to calculate the ROI you will generate by simply looking at the amount of print and traditional advertisements you normally produce over a particular period of time and comparing it to the running costs of your digital equipment and the enhanced engagement it creates.
Easier to manage – Updating and managing multiple screens is a lot simpler and easier with digital signage solutions. Because digital technology makes it possible to contain all resources in a central location, managing marketing messages and scheduling the release of each campaign is a lot easier with digital signs, whether you need to broadcast to a few units or several kiosks within a building or within a network of buildings. Digital signs also have the capability to broadcast not just static images but moving pictures and interactive presentations, which create better user engagement.
More environmentally-conscious – Traditional marketing schemes are quite wasteful, considering the amount of resources that go into their production. Not only do they use up resources, they also create a good amount of waste after the fact, which is why more and more businesses are switching to paperless, digital signage solutions within their establishments.
No comments:
Post a Comment