Chrome Digital Signage: What You Didn’t Know About It

 

Being new to interactive digital signage can be an intimidating experience, especially when you try to go over the features and figure out which device or technology is right for your needs. You might even be surprised that some of them can be expensive. However, there are more accessible and user-friendly options available to you, with one of them being Chrome digital signage. It’s an interactive digital signage solution designed for Chrome OS. Here are some of the things you probably didn’t know about it until now:

 

·       The major perks – Chrome OS is a low-cost digital signage solution that is known for its ease of installation, high-performance, simple maintenance.

 

·       It takes an HTML5 expert to work it – Businesses would often outsource the creation of interactive digital content for their Chrome digital signage because the job requires writing code that’s compatible with it. However, there are solutions such as the digital signage software, which cuts the guesswork from building your own interactive multi-touch experiences by yourself, without writing a line of code. Just make sure that the software lets you build digital content in HTML5, so it will be future proof and run seamlessly on Chrome OS.

·       It’s versatile – You can use Chrome OS on any compatible device anywhere, regardless of the purpose. Deploy interactive signs on it, turn it into a self-service kiosk or concierge, an intuitive point-of-sale terminal, a digital menu, an information source, a queuing aid, or way-finder. Use it anywhere you have an audience or a creative content to show to them.

·       It can tell you more about your audience – With the right software, you can turn your Chrome digital signage into a source for insights about your target audience. It will collect data for you to define, explore, and share, so you can determine what your customers like based on what they are interacting with.

 

·       It’s a secure platform – Chrome OS updates automatically and regularly so your system remains up-to-date. Your devices are also secure as it does not use aftermarket solutions. It comes with security features that enhance security, like encryption, verified boot, and sandboxing, which prevents malware from spreading.

Know How Digital Signage Is Shaping the Future of Retail

 

Digital signage has come a long way. Today, it’s widely used in retail and it helps the business stand out from its competition. No matter what you are selling, it’s in your best interest to consider digital signage for retail, especially as it continues to shape a brighter future for your industry. Here are ways that it has positively affected the way businesses sell, promote goods, entertain, deliver promos, and encourage customer loyalty:

 Enhance the customer journey

Digital signage for retail is effective at getting the attention of potential customers and drive increased revenue. Businesses often compete in terms of the customer experience, and in the retail industry, it’s important for the marketer to find ways to provide compelling, memorable, and engaging experiences, which customers cannot experience anywhere else.

That said, retailers could apply digital signage to promote personalized assistance during busy times and deliver an interactive omni-channel experience to continuously engage customers every time. When used with the right digital signage software, it can also enhance the collection of data for analytics, which will help retailers identify every customer’s exact preferences.

 Boost loyalty and membership programs

Most retailers have some sort of membership or loyalty program seeking to offer incentives to customers who are a part of it. However, it can be challenging to get customers to sign up. Digital signage for retail could help by highlighting the perks of being part of the exclusive program. Use it to show related promos to loyal customers and add some features like an RFID/NFC tag reader and beacons to effectively engage a customer to get access to special offers that interest them.

 Keep the promotional content up-to-date and relevant to the situation

Digital signage in retail could cut costs involved in getting new content made and uploaded to screens. The digital signage software allows you to provide updates in real-time from your office to all screens, no matter where they are, as long as they are connected to the internet.

Benefits of Using Windows Kiosk Software to Advertise Your Brand

 

 

Microsoft Windows has always been a leading platform used for running many digital systems. It’s accessible, cost-effective, and versatile for a wide array of needs, including digital kiosks. It doesn’t matter whether you are new to using Windows to advertise your brand or you have been using it for the kiosks in your business for quite some time now. Consider expanding its practicality to your promotional strategy by getting the right Window kiosk software that lets you create data-driven and dynamic interactive content for Windows PCs without writing a line of code.

 

A Windows kiosk software is considered a reliable and user-friendly platform for building, deploying, and measuring interactive digital experiences. When your applications are ready, you can launch them in your touchscreen kiosks connected to any Windows 7, Windows 10, or Windows 8.1 PC. The Window kiosk software also lets you connect any object among the Internet of Things to give your target audience more innovative ways to interact with your content.

 

With the Window kiosk software, you can eliminate the need to outsource the creation and design of your new promotional content. Use the intuitive composer, customize the storyboard, and drag and drop your own content without changing a thing. It’s as simple as building a PowerPoint slide, but the results are much better than a typical presentation, as they are fully interactive experiences designed to engage your target audience and make your competition intimidated.

 

The Window kiosk software allows you to deploy your new interactive ads anywhere from wherever you are. It supports automated web-hosted deployment no matter how many kiosks you have and wherever they are. This helps save time and effort when updating the promotional content in your kiosks. The software also gives you deep analytics, so you can collect, define, analyze, and share data from your advertisements and find out what your audience really thinks about them.

 

Curious about the Windows kiosk software? Some companies can let you try it for free or view a demo when you get in touch with them. It’s a great way to learn more how it works, so you can determine for yourself how it can improve the way you advertise your brand.