Tips for Using Digital Signage at Exhibitions

Gone are the days when most businesses rely solely on posters and static billboards, tarpaulins, and banners to showcase their goods. Now, you have the option to use digital signage to show off your content. Digital signage can make your business stand out and attract more attention at an exhibit or trade show. Investing in digital signage and in the right digital signage software can put you ahead of your competition. With this solution, you can create highly targeted, dynamic, and interactive displays that can engage your audience when you want to deliver an important message or showcase an important product or service.

Here are some tips for making the most of digital signage at exhibitions:

• Livestream – High-end digital signage solutions offer livestreaming from a remote location to keep your audience updated with important information. With this feature, you can showcase anything from event highlights, live interviews, and live footage of an event. Real-time updates keep your audience well-informed with any relevant information. Some digital signage solutions enable you to include YouTube videos into your presentations, too.

• Show social media feeds – Out of the box, digital signage solutions allow you to display life social media feeds from RSS, Instagram, Twitter, and Flickr in real time. You can include as many instances as you please to scenes and control them as they run, or update them at predefined intervals.

• Use tag readers – Incorporate the use of QR code readers, chip and pin devices, bar code scanners, and other tag readers to encourage your audience to interact with your digital signage or receive information straight into their smartphones or tablets.

Use beacon technology – Beacons are commonly used in retail, and these are low-energy devices that can broadcast information like the URL, price, and product name. You can enhance your interactive experiences through beacon support. Some digital signage software lets you achieve this by providing support for Eddystone-ready devices and broadcast of Eddystone-encoded URLs, and acquire tag IDs over Bluetooth to be used for displaying information in context.