More people are using touchscreen devices due to the greater availability of tablets and smartphones. Hence, they are more comfortable interacting with digital messages delivered to them from interactive screens and signage. Businesses around the world are taking advantage of this trend by implementing interactive digital signage to improve their sales, boost customer relations, and provide a more customized message to their target consumers. Here are just some of the many ways showing how they have been able to implement interactive digital signage so far:
Product promotion – Interactive digital signage is especially useful in promoting new products, loyalty programs, or discounts using visually appealing graphics and videos on interactive screens. Some solutions enable the business to push notifications and promotional messages to personal mobile devices via beacons, too.
Location-based marketing – Digital signage can be programmed to provide highly customized messages based on locality. Information-specific marketing and promotional messages can be tailored to a particular demographic.
Delivery of timely content – Many businesses implement interactive digital signage that can run on a scheduled basis. This form of customized and highly targeted promotion enables companies to reach out to their customers during certain times of the day when the impulse to buy may be highest
Interactive kiosks – Business institutions can make their establishments and waiting areas customer-friendly, helpful, and informative by implementing interactive kiosks. Interactive digital signage can take kiosks to the next level by enabling multi-touch gestures and the ability to use mobile devices and external input devices like NFC and RFID tag readers and devices that are connected among the Internet of Things.
Menus – Restaurants can rely on interactive digital signage to create cutting edge menus, which customers can access from a tablet or a touchscreen monitor from their tables. This could help restaurants become more efficient and minimize mistakes when taking orders. Business owners also have the option to promote specials in real-time and show clear and enticing photos of their food in an animated way.
Product promotion – Interactive digital signage is especially useful in promoting new products, loyalty programs, or discounts using visually appealing graphics and videos on interactive screens. Some solutions enable the business to push notifications and promotional messages to personal mobile devices via beacons, too.
Location-based marketing – Digital signage can be programmed to provide highly customized messages based on locality. Information-specific marketing and promotional messages can be tailored to a particular demographic.
Delivery of timely content – Many businesses implement interactive digital signage that can run on a scheduled basis. This form of customized and highly targeted promotion enables companies to reach out to their customers during certain times of the day when the impulse to buy may be highest
Interactive kiosks – Business institutions can make their establishments and waiting areas customer-friendly, helpful, and informative by implementing interactive kiosks. Interactive digital signage can take kiosks to the next level by enabling multi-touch gestures and the ability to use mobile devices and external input devices like NFC and RFID tag readers and devices that are connected among the Internet of Things.
Menus – Restaurants can rely on interactive digital signage to create cutting edge menus, which customers can access from a tablet or a touchscreen monitor from their tables. This could help restaurants become more efficient and minimize mistakes when taking orders. Business owners also have the option to promote specials in real-time and show clear and enticing photos of their food in an animated way.
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