Ways to Market Your Business with Digital Signage Software: Intuiface

Digital signage technologies are fantastic marketing methods that are used by some of the most successful businesses in the world. Perhaps it’s time you took advantage of it and use it to increase your sales. With the right digital signage software such as Intuiface, it’s easier and cheaper than ever to create, manage, and distribute digital content such as ads and marketing messages.

Of course, even the best signage software will be wasted if you don’t have a proper digital signage strategy in place. Planning is absolutely important if you want to make the most of your screens. Here are some tips.

1. Set clear goals.

What exactly do you want to achieve with your digital screens? Do you want to simply sell more hamburgers, gain social media followers, streamline communications within your organization, or increase customer engagement? Set clear goals and a timeline. Think about how you will measure the effectiveness of your strategy, too.

2. Position your digital screens for optimum visibility.

Digital signage screens don’t always have to be installed in high-traffic areas. The key is to install them where your target market will see them. It’s also important to think about how long people are likely to stay in front of the screen, what activity they will be doing while they are there, etc. For example, the positioning of screens in a fast-food queue (where people are already captive customers who want to order food) will be very different from the positioning of screens in the same restaurant’s window (where passers-by are still undecided and will spend only a few seconds looking at the screen).

3. Create your content.

It’s easier than ever to create engaging content, thanks to intuitive digital signage software such as Intuiface. From simple images to interactive advertisements, you can make marketing messages that are easily deployable to your digital screens using this signage software. Minimal effort, maximum output—that’s Intuiface.

4. Have a playlist and schedules.

Lastly, you want to decide on what you will show on your screens and when you will show them. Serving your message at the right time can help you prompt customers to buy more and become loyal to your brand. Proper scheduling is also important so that you can switch up your content to react to real-time events or to specific audiences.