Wednesday, 19 April 2017

Interactive Presentation Tool - A New Way to Capture Viewers Imagination

Anytime somebody—whether he/she be a business leader, teacher, or a hopeful entrepreneur—pulls out some slides to present, typical behavioral patterns from audiences can be observed. While the first few minutes of the discussion may be met with genuine enthusiasm and 100 percent attention and commitment, you can almost always expect the eagerness to drift away come the 10- to 15-minute mark. This is when minds begin to wander, eyes become heavy, and the itch to stand up for a bathroom/cigarette/coffee break becomes too much to ignore. While these scenarios are but typical during presentations, they don’t have to be an accepted fact—at least not anymore—thanks to newer and better ways to capture audience’s imagination and keep them engaged past the 15-minute mark of your presentation. Interactive presentation tools are now widely available, breathing new life to classroom discussions and boardroom presentations.

A disconnected audience can be remedied by creating presentations that capture interest and engage viewers through interactivity. Instead of forcing audiences to sit through several slides of pure boredom, interactive presentation tools allow for audience participation and interaction, giving them an enriched listening and learning experience. Whilst traditional business presentations force feed audiences text-heavy slides and charts, interactive business presentation tools enable the creation of more exciting, visually appealing and highly effective presentations that are not only attention-grabbing, but are actually useful in making information more digestible.

Audiences nowadays look for enriching experiences and interactive presentation tools enable these kinds of presentations. The best interactive presentation software make use of different kinds of visual and auditory elements, animated content, visual mind maps, and many other kinds of interactive elements that allow for a completely new, dynamic, and enriching experience that allow for better engagement and more effective relay of information across an audience, regardless of the setting.

The Way Forward with Touch Screen Digital Signage in Real Estate

Digital signs are popping up all over retail spaces, commercial establishments, hotel lobbies, and even schools and local government buildings. They are fast taking the place of static signs and displays that used to litter these establishments, and for good reason. Digital signs are incredible tools of communication anywhere that marketing messages and public information need to be conveyed effectively and quickly. The real estate industry is benefiting immensely from the flexibility and dynamic capabilities of touch screen digital signage and here are major reasons why:

Digital signs improve customer engagement – old fashioned signs simply cannot capture the same emotive effect that digital signs have on viewers. By combining visual and auditory stimuli, digital signs are able to create a powerful attraction even on casual viewers.

Digital signs can be used for immersive 3D walkthroughs – perhaps among the most significant benefits of digital signage in the world of real estate is their ability to showcase different kinds of media. Real estate agents can easily take clients on an immersive, 3-dimensional tour of a particular space, allowing them to explain various selling points of properties more effectively than a mere static photograph. While these virtual tours can’t replace the experience of a physical walkthrough entirely, they are good alternatives that save a great deal of valuable time for both the agent and their client.

Digital signs work round the clock—digital signs, much like traditional billboards can work as 24/7 advertisements that keep you in business even outside of business hours. They have the ability to influence call to action, even in the absence of your agents, enhancing your potential to convert clients round the clock. This kind of versatility and flexibility make digital signs hard to beat by traditional static mediums, and most any type of marketing implements that real estate businesses used to employ.

Use Digital Signage Software to Bring Change in the Field of Digital Advertising

The world of digital advertising has been forever changed with the arrival of digital display technology. Now that digital signage is more ubiquitous than ever, business marketers are clamoring to get their hands on the technology. Static signs are becoming less and less prominent as digital signs take over retail establishments, commercial areas, and many other public spaces. Below are some of the greatest changes that digital signs bring to the world of digital advertising:

More cost-efficient advertising – Digital signs, although substantially costlier during the initial stage of implementation, can prove to be a cost-effective alternative to traditional print advertisement especially when you look at future projections. It is also a lot easier to calculate the ROI you will generate by simply looking at the amount of print and traditional advertisements you normally produce over a particular period of time and comparing it to the running costs of your digital equipment and the enhanced engagement it creates.

Easier to manage – Updating and managing multiple screens is a lot simpler and easier with digital signage solutions. Because digital technology makes it possible to contain all resources in a central location, managing marketing messages and scheduling the release of each campaign is a lot easier with digital signs, whether you need to broadcast to a few units or several kiosks within a building or within a network of buildings. Digital signs also have the capability to broadcast not just static images but moving pictures and interactive presentations, which create better user engagement.

More environmentally-conscious – Traditional marketing schemes are quite wasteful, considering the amount of resources that go into their production. Not only do they use up resources, they also create a good amount of waste after the fact, which is why more and more businesses are switching to paperless, digital signage solutions within their establishments.

Friday, 17 March 2017

Digital Signage Solutions in Retail Gives Effectual Boost to Produce Sales

Complex and high-end digital signage used to be accessible only to large and successful retailers, and small and medium businesses typically had to settle with traditional promotional media (like posters and brochures). The development of digital signage software changed that. These days, it is already possible for every business, regardless of type and size, to have a cost-effective digital signage solution that can help boost their sales. Moreover, technologies and devices that are used to play and display digital signage have become reasonably priced for retailers, too. Hence, there is no excuse not to utilize digital signage solutions to capture the attention of your target market.

Digital signage can provide your business a way to show your products, services, and promotions in a more creative and enticing way. Solutions can reinforce your brand and keep it in your customers’ minds. Digital signage screens can effectively advertise your business, especially if they encourage your audience to interact with your content. Digital signage software lets you create, deploy, and measure interactive digital experiences and interact with them using multi-touch displays, external input devices, and objects among the Internet of Things.

Retail digital signage can improve the customer experience. Use digital signage solutions to establish interactive touchscreen kiosks to empower your customers with self-service platforms or interactive catalogs. That way, you can keep your customers interested instead of having salespeople following them everywhere in the store, an approach that can easily drive some customers away. Digital signage solutions may subconsciously direct customers to certain products and promos more effectively, too. With that in mind, you can consider offering special promotions through digital signage, and make your customer interact with your content to become qualified or to get them.

High-end digital signage solutions can help retailers with customer analytics. Advanced digital signage software comes with measurement tools that can collect information about your customers by taking note of what they touch and choose on your interactive digital signage. Enterprise-class data tracking defines, collects, and sends data from your interactive experiences to you for analytics, data warehousing, or marketing.

Digital Signage in Trade Show – The Super-Efficient Advertising Medium for a Technologically Advanced World

Technology helped advance the way we display and present our goods and services to our target audience through digital signage. In trade shows, digital signage can be helpful in effectively capturing the attention of your target audience and keep them interested in what you have to say and show to them. Effective digital signage solutions abide by the standard rules in advertising, and they excel in them, too, since they are easily noticeable and capable of making people pay attention. Unlike traditional slide shows, digital signage can include touchscreens, interactive content, and animated promotional material that can make people interested and keep them engaged in your booth.

Interactive digital signage in trade shows can include your own content without making you change a thing. This way, you are able to showcase your brand in your promotional content, and the technology becomes an efficient advertising medium. When used with advanced digital signage software, you can create and deploy your own digital signs for a trade show, customize them, and have your audience interact with them using multi-touch displays, mobile devices, IoT devices, and external input devices.

Digital signage in a trade show will thrill your target audience and intimidate your competition using engaging, modern, and memorable multi-touch interactive experiences. It lets you stand out and improve your chances of generating more leads as it pulls in a crowd and entertains. Cutting edge digital presentations can easily be measured for efficacy with built-in analytics and data tracking capabilities. Hence, you can easily determine what your audience likes and build on that in real-time.

Software for creating digital signage helps keep overhead costs down. You do not have to learn coding to use it and create engaging and rich multi-touch digital experiences, and it is easy to master. The software lets you create digital signage that will display all your content, incorporate touch and interactivity, and make your trade show booth more memorable. It lets you add live social media feeds and capture visitor information, too.

Corporate Presentation Software Is Changing the Way Companies Do Business

Corporate presentations tend to be boring and lengthy. The challenge is to make them creative, entertaining, fun, and capable of retaining the attention of your audience. They used to be done solely with slides, whether through a traditional projector or via PowerPoint presentations. But these days, you have the option to use corporate presentation software and change the way your colleagues and bosses look forward to meetings. High-end corporate presentation software lets you create engaging and rich interactive experiences, even if you are not an expert in coding or graphic design. By using that, you can easily create visually appealing, effective, and memorable interactive digital presentations that will impress your audience and keep them interested in what you have to show and share.

The best corporate presentation software provides a constraint-free environment for working on your content from scratch. If you are having problems thinking of a concept, the software lets you use samples and templates for inspiration or as a starting point. You can easily tweak the templates to incorporate your ideas and the story that comes to mind as you go along. The software comes with a modern platform that provides a ‘what you see is what you get’ experience. Hence, you can already determine how your presentation will look like on the screen during run time, right in the composer.

Developers of high-end corporate presentation software understand how branding is important to your business, and that is why they developed the software to let you add your content easily from the content library or drag and drop images, videos, audio files, and documents from the file explorer. The software lets you target any screen regardless of size, so you can easily optimize your interactive presentation for any monitor, tablet, or full HD screen.

The best corporate presentation software automatically encodes interactivity to your content, so your presentation is instantly responsive to basic touch screen gestures, or you can add more. Likewise, it lets you interact with your content via mobile devices and external input devices. This way, you can encourage your audience to participate and pay more attention to your proposals and reports.

Monday, 20 February 2017

How A Museum Can Benefit from Interactive Digital Signage

You cannot change history, but you can always change the way you deliver information—and one of the best ways to do that is by upgrading to interactive digital signage. With interactive and digital screens, you can deploy fun and entertaining experiences for your museum, even without the knowledge of coding or programming. There are many ways that a museum can benefit from interactive digital signage, and the benefits have something to do with keeping the work in-house, minimizing the need to spend on outsourcing, and reducing the risk of not meeting deadlines. By working in-house, you eliminate the costs associated with software development by creating engaging content by yourself using your own files.

Interactive digital signage is an engaging and dynamic way to keep the attention of your visitors. The popularity of touchscreen devices has helped visitors become more tech-savvy, so they are not afraid to interact with digital screens to find information. This way, interactive digital signage enhances the visitor experience in your museum. At the same time, you can make your visitors feel more involved in your exhibit when they can interact with it through the interactive digital content on touchscreens.

Touch gestures are not the only ways your visitors can interact with interactive digital signage. You can program the display to change or move when visitors interact with them using their mobile devices, RFID/NFC tag readers, and other connected objects among the Internet of Things.  Interactive digital signage is versatile and can be deployed on most advanced screens, like Android tablets, touchscreen monitors, and the iPad. Hence, you should be able to choose the right devices that fit your budget and your museum’s needs.

By integrating interactive digital displays into your museum, you can easily promote or deliver information to your visitors. Their versatility allows you to cater to any type of visitor, whether they prefer to explore the museums on their own, in a group, or they prefer one-on-one interaction with the display.